diff --git a/chat/src/main/java/net/md_5/bungee/api/chat/ComponentBuilder.java b/chat/src/main/java/net/md_5/bungee/api/chat/ComponentBuilder.java
index 7e4aca0af..09517aa31 100644
--- a/chat/src/main/java/net/md_5/bungee/api/chat/ComponentBuilder.java
+++ b/chat/src/main/java/net/md_5/bungee/api/chat/ComponentBuilder.java
@@ -61,10 +61,26 @@ public class ComponentBuilder
      * @return this ComponentBuilder for chaining
      */
     public ComponentBuilder append(String text)
+    {
+        return append( text, FormatRetention.ALL );
+    }
+
+    /**
+     * Appends the text to the builder and makes it the current target for
+     * formatting. You can specify the amount of formatting retained.
+     *
+     * @param text the text to append
+     * @param retention the formatting to retain
+     * @return this ComponentBuilder for chaining
+     */
+    public ComponentBuilder append(String text, FormatRetention retention)
     {
         parts.add( current );
+
         current = new TextComponent( current );
         current.setText( text );
+        retain( retention );
+
         return this;
     }
 
@@ -164,6 +180,47 @@ public class ComponentBuilder
         return this;
     }
 
+    /**
+     * Sets the current part back to normal settings. Only text is kept.
+     *
+     * @return this ComponentBuilder for chaining
+     */
+    public ComponentBuilder reset()
+    {
+        return retain( FormatRetention.NONE );
+    }
+
+    /**
+     * Retains only the specified formatting. Text is not modified.
+     *
+     * @param retention the formatting to retain
+     * @return this ComponentBuilder for chaining
+     */
+    public ComponentBuilder retain(FormatRetention retention)
+    {
+        BaseComponent previous = current;
+
+        switch ( retention )
+        {
+            case NONE:
+                current = new TextComponent( current.getText() );
+                break;
+            case ALL:
+                // No changes are required
+                break;
+            case EVENTS:
+                current = new TextComponent( current.getText() );
+                current.setClickEvent( previous.getClickEvent() );
+                current.setHoverEvent( previous.getHoverEvent() );
+                break;
+            case FORMATTING:
+                current.setClickEvent( null );
+                current.setHoverEvent( null );
+                break;
+        }
+        return this;
+    }
+
     /**
      * Returns the components needed to display the message created by this
      * builder.
@@ -175,4 +232,25 @@ public class ComponentBuilder
         parts.add( current );
         return parts.toArray( new BaseComponent[ parts.size() ] );
     }
+
+    public static enum FormatRetention
+    {
+
+        /**
+         * Specify that we do not want to retain anything from the previous component.
+         */
+        NONE,
+        /**
+         * Specify that we want the formatting retained from the previous component.
+         */
+        FORMATTING,
+        /**
+         * Specify that we want the events retained from the previous component.
+         */
+        EVENTS,
+        /**
+         * Specify that we want to retain everything from the previous component.
+         */
+        ALL
+    }
 }
diff --git a/proxy/src/test/java/net/md_5/bungee/chat/ComponentsTest.java b/proxy/src/test/java/net/md_5/bungee/chat/ComponentsTest.java
index 118972e85..b5ea88338 100644
--- a/proxy/src/test/java/net/md_5/bungee/chat/ComponentsTest.java
+++ b/proxy/src/test/java/net/md_5/bungee/chat/ComponentsTest.java
@@ -4,6 +4,7 @@ import net.md_5.bungee.api.ChatColor;
 import net.md_5.bungee.api.chat.BaseComponent;
 import net.md_5.bungee.api.chat.ClickEvent;
 import net.md_5.bungee.api.chat.ComponentBuilder;
+import net.md_5.bungee.api.chat.HoverEvent;
 import net.md_5.bungee.api.chat.TextComponent;
 import net.md_5.bungee.api.chat.TranslatableComponent;
 import org.junit.Assert;
@@ -80,6 +81,48 @@ public class ComponentsTest
                 + "World" + ChatColor.YELLOW + ChatColor.BOLD + "!", BaseComponent.toLegacyText( components ) );
     }
 
+    @Test
+    public void testBuilderReset()
+    {
+        BaseComponent[] components = new ComponentBuilder( "Hello " ).color(ChatColor.RED)
+                .append("World").reset().create();
+
+        Assert.assertEquals( components[0].getColor(), ChatColor.RED );
+        Assert.assertEquals( components[1].getColor(), ChatColor.WHITE );
+    }
+
+    @Test
+    public void testBuilderFormatRetention()
+    {
+        BaseComponent[] noneRetention = new ComponentBuilder( "Hello " ).color( ChatColor.RED )
+                .append( "World", ComponentBuilder.FormatRetention.NONE ).create();
+
+        Assert.assertEquals( noneRetention[0].getColor(), ChatColor.RED );
+        Assert.assertEquals( noneRetention[1].getColor(), ChatColor.WHITE );
+
+        HoverEvent testEvent = new HoverEvent( HoverEvent.Action.SHOW_TEXT, new ComponentBuilder( "test" ).create() );
+
+        BaseComponent[] formattingRetention = new ComponentBuilder( "Hello " ).color( ChatColor.RED )
+                .event( testEvent ).append( "World", ComponentBuilder.FormatRetention.FORMATTING ).create();
+
+        Assert.assertEquals( formattingRetention[0].getColor(), ChatColor.RED );
+        Assert.assertEquals( formattingRetention[0].getHoverEvent(), testEvent );
+        Assert.assertEquals( formattingRetention[1].getColor(), ChatColor.RED );
+        Assert.assertNull( formattingRetention[1].getHoverEvent() );
+
+        ClickEvent testClickEvent = new ClickEvent( ClickEvent.Action.OPEN_URL, "http://www.example.com" );
+
+        BaseComponent[] eventRetention = new ComponentBuilder( "Hello " ).color( ChatColor.RED )
+                .event( testEvent ).event(testClickEvent).append("World", ComponentBuilder.FormatRetention.EVENTS).create();
+
+        Assert.assertEquals( eventRetention[0].getColor(), ChatColor.RED );
+        Assert.assertEquals( eventRetention[0].getHoverEvent(), testEvent );
+        Assert.assertEquals( eventRetention[0].getClickEvent(), testClickEvent );
+        Assert.assertEquals( eventRetention[1].getColor(), ChatColor.WHITE );
+        Assert.assertEquals( eventRetention[1].getHoverEvent(), testEvent );
+        Assert.assertEquals( eventRetention[1].getClickEvent(), testClickEvent );
+    }
+
     @Test(expected = IllegalArgumentException.class)
     public void testLoopSimple()
     {