diff --git a/src/main/java/net/minestom/server/utils/NbtReaderUtils.java b/src/main/java/net/minestom/server/utils/NbtReaderUtils.java
index 009eaefba..ff8d59df6 100644
--- a/src/main/java/net/minestom/server/utils/NbtReaderUtils.java
+++ b/src/main/java/net/minestom/server/utils/NbtReaderUtils.java
@@ -120,7 +120,11 @@ public class NbtReaderUtils {
                 String stringName = reader.readShortSizedString();
 
                 if (stringName.equals("Name")) {
-                    item.setDisplayName(reader.readShortSizedString());
+                    String jsonDisplayName = reader.readShortSizedString();
+                    Component textObject = Chat.fromJsonString(jsonDisplayName);
+                    String displayName = Chat.toLegacyText(textObject);
+
+                    item.setDisplayName(displayName);
                     readItemStackDisplayNBT(reader, item);
                 }
                 break;
@@ -134,7 +138,11 @@ public class NbtReaderUtils {
                     int size = reader.readInteger();
                     ArrayList<String> lore = new ArrayList<>(size);
                     for (int i = 0; i < size; i++) {
-                        lore.add(reader.readShortSizedString());
+                        String string = reader.readShortSizedString();
+                        Component textObject = Chat.fromJsonString(string);
+                        String line = Chat.toLegacyText(textObject);
+
+                        lore.add(line);
                         if (lore.size() == size) {
                             item.setLore(lore);
                         }
diff --git a/src/main/java/net/minestom/server/utils/Utils.java b/src/main/java/net/minestom/server/utils/Utils.java
index 8268b5cb3..f475af4ec 100644
--- a/src/main/java/net/minestom/server/utils/Utils.java
+++ b/src/main/java/net/minestom/server/utils/Utils.java
@@ -117,7 +117,7 @@ public class Utils {
                 if (hasDisplayName) {
                     packet.writeByte((byte) 0x08);
                     packet.writeShortSizedString("Name");
-                    packet.writeShortSizedString(itemStack.getDisplayName());
+                    packet.writeShortSizedString(Chat.toJsonString(Chat.fromLegacyText(itemStack.getDisplayName())));
                 }
 
                 if (hasLore) {
@@ -128,7 +128,7 @@ public class Utils {
                     packet.writeByte((byte) 0x08);
                     packet.writeInt(lore.size());
                     for (String line : lore) {
-                        packet.writeShortSizedString(line);
+                        packet.writeShortSizedString(Chat.toJsonString(Chat.fromLegacyText(line)));
                     }
                 }