diff --git a/plugin/src/main/java/de/epiceric/shopchest/language/LanguageLoader.java b/plugin/src/main/java/de/epiceric/shopchest/language/LanguageLoader.java
index 435df00..e564823 100644
--- a/plugin/src/main/java/de/epiceric/shopchest/language/LanguageLoader.java
+++ b/plugin/src/main/java/de/epiceric/shopchest/language/LanguageLoader.java
@@ -43,7 +43,8 @@ public class LanguageLoader {
             throw new RuntimeException(e);
         }
         final Map<String, String> storedItems = languageConfigurationLoader.getTranslations(itemsFile, logger);
-        return new LanguageManager(messageRegistry);
+        final LocalizedItemManager localizedItemManager = new LocalizedItemManager(storedItems);
+        return new LanguageManager(messageRegistry, localizedItemManager);
     }
 
     @NotNull
diff --git a/plugin/src/main/java/de/epiceric/shopchest/language/LanguageManager.java b/plugin/src/main/java/de/epiceric/shopchest/language/LanguageManager.java
index 7b5048b..ab51f5d 100644
--- a/plugin/src/main/java/de/epiceric/shopchest/language/LanguageManager.java
+++ b/plugin/src/main/java/de/epiceric/shopchest/language/LanguageManager.java
@@ -5,9 +5,11 @@ import org.jetbrains.annotations.NotNull;
 public class LanguageManager {
 
     private final MessageRegistry messageRegistry;
+    private final LocalizedItemManager localizedItemManager;
 
-    public LanguageManager(@NotNull MessageRegistry messageRegistry) {
+    public LanguageManager(@NotNull MessageRegistry messageRegistry, @NotNull LocalizedItemManager localizedItemManager) {
         this.messageRegistry = messageRegistry;
+        this.localizedItemManager = localizedItemManager;
     }
 
     @NotNull
@@ -15,4 +17,9 @@ public class LanguageManager {
         return messageRegistry;
     }
 
+    @NotNull
+    public LocalizedItemManager getLocalizedItemManager() {
+        return localizedItemManager;
+    }
+
 }
diff --git a/plugin/src/main/java/de/epiceric/shopchest/language/LocalizedItemManager.java b/plugin/src/main/java/de/epiceric/shopchest/language/LocalizedItemManager.java
new file mode 100644
index 0000000..8341923
--- /dev/null
+++ b/plugin/src/main/java/de/epiceric/shopchest/language/LocalizedItemManager.java
@@ -0,0 +1,71 @@
+package de.epiceric.shopchest.language;
+
+import org.bukkit.inventory.ItemStack;
+import org.bukkit.inventory.meta.BookMeta;
+import org.bukkit.inventory.meta.ItemMeta;
+import org.bukkit.inventory.meta.SkullMeta;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+import java.util.Map;
+import java.util.Objects;
+
+public class LocalizedItemManager {
+
+    private final Map<String, String> itemTranslations;
+
+    public LocalizedItemManager(@NotNull Map<String, String> itemTranslations) {
+        this.itemTranslations = itemTranslations;
+    }
+
+    public String getItemName(@Nullable ItemStack stack) {
+        if (stack == null) {
+            return null;
+        }
+
+        final ItemMeta meta;
+        if (!stack.hasItemMeta() || (meta = stack.getItemMeta()) == null) {
+            return getDefaultName(stack);
+        }
+
+        final String displayName;
+        if (meta.hasDisplayName() && !(displayName = meta.getDisplayName()).isEmpty()) {
+            return displayName;
+        }
+
+        if (meta instanceof BookMeta) {
+            return ((BookMeta) meta).getTitle();
+        }
+
+        if (meta instanceof SkullMeta) {
+            final SkullMeta skullMeta = (SkullMeta) meta;
+            if (!skullMeta.hasOwner()) {
+                return getDefaultName(stack);
+            }
+            skullMeta.getOwningPlayer();
+            final String defaultName = getDefaultName(stack);
+            final String ownerName = Objects.requireNonNull(skullMeta.getOwningPlayer()).getName();
+            if (ownerName == null) {
+                return defaultName;
+            }
+            return String.format(defaultName, ownerName);
+        }
+
+        return getDefaultName(stack);
+    }
+
+    @NotNull
+    private String getDefaultName(@NotNull ItemStack stack) {
+        return getCached(stack.getTranslationKey());
+    }
+
+    @NotNull
+    private String getCached(@NotNull String key) {
+        final String cachedTranslation = itemTranslations.get(key);
+        if (cachedTranslation == null) {
+            throw new RuntimeException("Could not get the translation for '" + key + "'. Report it to github");
+        }
+        return cachedTranslation;
+    }
+
+}
diff --git a/plugin/src/main/java/de/epiceric/shopchest/listeners/CreativeModeListener.java b/plugin/src/main/java/de/epiceric/shopchest/listeners/CreativeModeListener.java
index 7f15e57..8c50f37 100644
--- a/plugin/src/main/java/de/epiceric/shopchest/listeners/CreativeModeListener.java
+++ b/plugin/src/main/java/de/epiceric/shopchest/listeners/CreativeModeListener.java
@@ -1,8 +1,8 @@
 package de.epiceric.shopchest.listeners;
 
 import de.epiceric.shopchest.ShopChest;
-import de.epiceric.shopchest.language.Message;
-import de.epiceric.shopchest.language.MessageRegistry;
+import de.epiceric.shopchest.config.Placeholder;
+import de.epiceric.shopchest.language.*;
 import de.epiceric.shopchest.utils.ClickType;
 import de.epiceric.shopchest.utils.ClickType.SelectClickType;
 import org.bukkit.Material;
@@ -48,10 +48,11 @@ public class CreativeModeListener implements Listener {
             ((SelectClickType) clickType).setItem(e.getCursor());
             p.closeInventory();
 
-            final MessageRegistry messageRegistry = plugin.getLanguageManager().getMessageRegistry();
-            p.sendMessage(messageRegistry.getMessage(Message.ITEM_SELECTED
-                    // TODO Link it
-                    //, new Replacement(Placeholder.ITEM_NAME, LanguageUtils.getItemName(e.getCursor()))
+            final LanguageManager languageManager = plugin.getLanguageManager();
+            final MessageRegistry messageRegistry = languageManager.getMessageRegistry();
+            final LocalizedItemManager localizedItemManager = languageManager.getLocalizedItemManager();
+            p.sendMessage(messageRegistry.getMessage(Message.ITEM_SELECTED,
+                    new Replacement(Placeholder.ITEM_NAME, localizedItemManager.getItemName(e.getCursor()))
             ));
             plugin.getShopCommand().createShopAfterSelected(p, (SelectClickType) clickType);
         }
diff --git a/plugin/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java b/plugin/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java
index fa3755a..fa25b99 100644
--- a/plugin/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java
+++ b/plugin/src/main/java/de/epiceric/shopchest/shop/ShopProduct.java
@@ -1,5 +1,6 @@
 package de.epiceric.shopchest.shop;
 
+import de.epiceric.shopchest.ShopChest;
 import org.bukkit.inventory.ItemStack;
 
 public class ShopProduct {
@@ -21,8 +22,8 @@ public class ShopProduct {
      * @return The localized name of the product's {@link ItemStack} in the selected language file.
      */
     public String getLocalizedName() {
-        // TODO Link it to the current language implementation
-        return "";//LanguageUtils.getItemName(getItemStack());
+        return ShopChest.getInstance().getLanguageManager().getLocalizedItemManager().getItemName(getItemStack());
+        //LanguageUtils.getItemName(getItemStack());
     }
 
     /**
diff --git a/pom.xml b/pom.xml
index 9ccc2e4..6dfa3aa 100644
--- a/pom.xml
+++ b/pom.xml
@@ -123,7 +123,7 @@
             <dependency>
                 <groupId>org.spigotmc</groupId>
                 <artifactId>spigot-api</artifactId>
-                <version>1.19-R0.1-SNAPSHOT</version>
+                <version>1.20.1-R0.1-SNAPSHOT</version>
                 <scope>provided</scope>
             </dependency>
             <dependency>