Make extension copy updates for Marketing (#8822)

apps/browser/src/_locales/en/messages.json

@@ -3,11 +3,11 @@
     "message": "Bitwarden"
   },
   "extName": {
-    "message": "Bitwarden - Free Password Manager",
+    "message": "Bitwarden Password Manager",
     "description": "Extension name, MUST be less than 40 characters (Safari restriction)"
   },
   "extDesc": {
-    "message": "A secure and free password manager for all of your devices.",
+    "message": "At home, at work, or on the go, Bitwarden easily secures all your passwords, passkeys, and sensitive information.",
     "description": "Extension description"
   },
   "loginOrCreateNewAccount": {

apps/browser/store/locales/en/copy.resx

@@ -1,17 +1,17 @@
 <?xml version="1.0" encoding="utf-8"?>
 <root>
-  <!-- 
+  <!--
-    Microsoft ResX Schema 
+    Microsoft ResX Schema
-    
+
     Version 2.0
-    
+
-    The primary goals of this format is to allow a simple XML format 
+    The primary goals of this format is to allow a simple XML format
-    that is mostly human readable. The generation and parsing of the 
+    that is mostly human readable. The generation and parsing of the
-    various data types are done through the TypeConverter classes 
+    various data types are done through the TypeConverter classes
     associated with the data types.
-    
+
     Example:
-    
+
     ... ado.net/XML headers & schema ...
     <resheader name="resmimetype">text/microsoft-resx</resheader>
     <resheader name="version">2.0</resheader>
@@ -26,36 +26,36 @@
         <value>[base64 mime encoded string representing a byte array form of the .NET Framework object]</value>
         <comment>This is a comment</comment>
     </data>
-                
+
-    There are any number of "resheader" rows that contain simple 
+    There are any number of "resheader" rows that contain simple
     name/value pairs.
-    
+
-    Each data row contains a name, and value. The row also contains a 
+    Each data row contains a name, and value. The row also contains a
-    type or mimetype. Type corresponds to a .NET class that support 
+    type or mimetype. Type corresponds to a .NET class that support
-    text/value conversion through the TypeConverter architecture. 
+    text/value conversion through the TypeConverter architecture.
-    Classes that don't support this are serialized and stored with the 
+    Classes that don't support this are serialized and stored with the
     mimetype set.
-    
+
-    The mimetype is used for serialized objects, and tells the 
+    The mimetype is used for serialized objects, and tells the
-    ResXResourceReader how to depersist the object. This is currently not 
+    ResXResourceReader how to depersist the object. This is currently not
     extensible. For a given mimetype the value must be set accordingly:
-    
+
-    Note - application/x-microsoft.net.object.binary.base64 is the format 
+    Note - application/x-microsoft.net.object.binary.base64 is the format
-    that the ResXResourceWriter will generate, however the reader can 
+    that the ResXResourceWriter will generate, however the reader can
     read any of the formats listed below.
-    
+
     mimetype: application/x-microsoft.net.object.binary.base64
-    value   : The object must be serialized with 
+    value   : The object must be serialized with
             : System.Runtime.Serialization.Formatters.Binary.BinaryFormatter
             : and then encoded with base64 encoding.
-    
+
     mimetype: application/x-microsoft.net.object.soap.base64
-    value   : The object must be serialized with 
+    value   : The object must be serialized with
             : System.Runtime.Serialization.Formatters.Soap.SoapFormatter
             : and then encoded with base64 encoding.
 
     mimetype: application/x-microsoft.net.object.bytearray.base64
-    value   : The object must be serialized into a byte array 
+    value   : The object must be serialized into a byte array
             : using a System.ComponentModel.TypeConverter
             : and then encoded with base64 encoding.
     -->
@@ -118,41 +118,58 @@
     <value>System.Resources.ResXResourceWriter, System.Windows.Forms, Version=4.0.0.0, Culture=neutral, PublicKeyToken=b77a5c561934e089</value>
   </resheader>
   <data name="Name" xml:space="preserve">
-    <value>Bitwarden – Free Password Manager</value>
+    <value>Bitwarden Password Manager</value>
   </data>
   <data name="Summary" xml:space="preserve">
-    <value>A secure and free password manager for all of your devices</value>
+    <value>At home, at work, or on the go, Bitwarden easily secures all your passwords, passkeys, and sensitive information.</value>
   </data>
   <data name="Description" xml:space="preserve">
-    <value>Bitwarden, Inc. is the parent company of 8bit Solutions LLC.
+    <value>Recognized as the best password manager by PCMag, WIRED, The Verge, CNET, G2, and more!
 
-NAMED BEST PASSWORD MANAGER BY THE VERGE, U.S. NEWS &amp; WORLD REPORT, CNET, AND MORE.
+SECURE YOUR DIGITAL LIFE
+Secure your digital life and protect against data breaches by generating and saving unique, strong passwords for every account. Maintain everything in an end-to-end encrypted password vault that only you can access.
 
-Manage, store, secure, and share unlimited passwords across unlimited devices from anywhere. Bitwarden delivers open source password management solutions to everyone, whether at  home, at work, or on the go.
+ACCESS YOUR DATA, ANYWHERE, ANYTIME, ON ANY DEVICE
+Easily manage, store, secure, and share unlimited passwords across unlimited devices without restrictions.
 
-Generate strong, unique, and random passwords based on security requirements for every website you frequent.
+EVERYONE SHOULD HAVE THE TOOLS TO STAY SAFE ONLINE
+Utilize Bitwarden for free with no ads or selling data. Bitwarden believes everyone should have the ability to stay safe online. Premium plans offer access to advanced features.
 
-Bitwarden Send quickly transmits encrypted information --- files and plaintext -- directly to anyone.
+EMPOWER YOUR TEAMS WITH BITWARDEN
+Plans for Teams and Enterprise come with professional business features. Some examples include SSO integration, self-hosting, directory integration and SCIM provisioning, global policies, API access, event logs, and more.
 
-Bitwarden offers Teams and Enterprise plans for companies so you can securely share passwords with colleagues.
+Use Bitwarden to secure your workforce and share sensitive information with colleagues.
 
-Why Choose Bitwarden:
+
+More reasons to choose Bitwarden:
 
 World-Class Encryption
-Passwords are protected with advanced end-to-end encryption (AES-256 bit, salted hashing, and PBKDF2 SHA-256) so your data stays secure and private.
+Passwords are protected with advanced end-to-end encryption (AES-256 bit, salted hashtag, and PBKDF2 SHA-256) so your data stays secure and private.
 
-Built-in Password Generator
+3rd-party Audits
-Generate strong, unique, and random passwords based on security requirements for every website you frequent.
+Bitwarden regularly conducts comprehensive third-party security audits with notable security firms. These annual audits include source code assessments and penetration testing across Bitwarden IPs, servers, and web applications.
 
-Global Translations 
+Advanced 2FA
-Bitwarden translations exist in 40 languages and are growing, thanks to our global community.
+Secure your login with a third-party authenticator, emailed codes, or FIDO2 WebAuthn credentials such as a hardware security key or passkey.
 
-Cross-Platform Applications 
+Bitwarden Send
+Transmit data directly to others while maintaining end-to-end encrypted security and limiting exposure.
+
+Built-in Generator
+Create long, complex, and distinct passwords and unique usernames for every site you visit. Integrate with email alias providers for additional privacy.
+
+Global Translations
+Bitwarden translations exist for more than 50 languages.
+
+Cross-Platform Applications
 Secure and share sensitive data within your Bitwarden Vault from any browser, mobile device, or desktop OS, and more.
+
+Bitwarden secures more than just passwords
+End-to-end encrypted credential management solutions from Bitwarden empower organizations to secure everything, including developer secrets and passkey experiences. Visit Bitwarden.com to learn more about Bitwarden Secrets Manager and Bitwarden Passwordless.dev!
 </value>
   </data>
   <data name="AssetTitle" xml:space="preserve">
-    <value>A secure and free password manager for all of your devices</value>
+    <value>At home, at work, or on the go, Bitwarden easily secures all your passwords, passkeys, and sensitive information.</value>
   </data>
   <data name="ScreenshotSync" xml:space="preserve">
     <value>Sync and access your vault from multiple devices</value>

apps/browser/store/windows/AppxManifest.xml

@@ -11,7 +11,7 @@
     Version="0.0.0.0"/>
 
   <Properties>
-    <DisplayName>Bitwarden Extension - Free Password Manager</DisplayName>
+    <DisplayName>Bitwarden Password Manager</DisplayName>
     <PublisherDisplayName>8bit Solutions LLC</PublisherDisplayName>
     <Logo>Assets/icon_50.png</Logo>
   </Properties>
@@ -30,10 +30,10 @@
     <Application Id="App">
       <uap:VisualElements
         AppListEntry="none"
-        DisplayName="Bitwarden Extension - Free Password Manager"
+        DisplayName="Bitwarden Password Manager"
         Square150x150Logo="Assets/icon_150.png"
         Square44x44Logo="Assets/icon_44.png"
-        Description="A secure and free password manager for all of your devices."
+        Description="At home, at work, or on the go, Bitwarden easily secures all your passwords, passkeys, and sensitive information."
         BackgroundColor="white">
       </uap:VisualElements>
       <Extensions>
@@ -41,7 +41,7 @@
         <uap3:AppExtension Name="com.microsoft.edge.extension"
           Id="EdgeExtension"
           PublicFolder="Extension"
-          DisplayName="Bitwarden Extension - Free Password Manager">
+          DisplayName="Bitwarden Password Manager">
         </uap3:AppExtension>
       </uap3:Extension>
       </Extensions>