diff --git a/components/esphome.rst b/components/esphome.rst
index e56449962..bbd4781d2 100644
--- a/components/esphome.rst
+++ b/components/esphome.rst
@@ -29,7 +29,7 @@ Configuration variables:
   characters, digits and hyphens, and can be at most 24 characters long by default, or 31
   characters long if ``name_add_mac_suffix`` is ``false``.
   See :ref:`esphome-changing_node_name`.
-- **friendly_name** (*Optional*, string): This name is sent to the frontends. It is used
+- **friendly_name** (*Optional*, string): This is the name sent to the frontend. It is used
   by Home Assistant as the integration name, device name, and is automatically prefixed to entities
   where necessary.
 
@@ -321,10 +321,16 @@ The same procedure can be done for changing the static IP of a device.
 Adding the MAC address as a suffix to the device name
 -----------------------------------------------------
 
-Using ``name_add_mac_suffix`` allows the user to compile a single binary file to flash
-many of the same device and they will all have unique names/hostnames.
-Note that you will still need to create an individual YAML config file if you want to
-OTA update the devices in the future.
+Using ``name_add_mac_suffix`` allows :doc:`creators </guides/creators>` to 
+provision multiple devices at the factory with a single firmware and still 
+have unique identification for customer installs.
+
+.. note::
+
+    End users will need to create an individual YAML config file if they want to OTA update the 
+    devices in the future.  Creators can facilitate this process by providing ``dashboard_import`` URL
+    for end users.  This allows them to easily update their devices as new features are made available 
+    upstream.
 
 
 .. _esphome-creators_project: