diff --git a/esphome/components/nextion/nextion_commands.cpp b/esphome/components/nextion/nextion_commands.cpp
index f83aafc595..308e02bce8 100644
--- a/esphome/components/nextion/nextion_commands.cpp
+++ b/esphome/components/nextion/nextion_commands.cpp
@@ -115,7 +115,7 @@ void Nextion::set_backlight_brightness(float brightness) {
     ESP_LOGD(TAG, "Brightness out of bounds, percentage range 0-1.0");
     return;
   }
-  this->add_no_result_to_queue_with_set("backlight_brightness", "dim", static_cast<int>(brightness * 100));
+  this->add_no_result_to_queue_with_printf_("backlight_brightness", "dim=%d", static_cast<int>(brightness * 100));
 }
 
 void Nextion::set_auto_wake_on_touch(bool auto_wake) {