diff --git a/esphome/components/safe_mode/__init__.py b/esphome/components/safe_mode/__init__.py
index 7f227d7dd1..92b285e279 100644
--- a/esphome/components/safe_mode/__init__.py
+++ b/esphome/components/safe_mode/__init__.py
@@ -7,15 +7,20 @@ from esphome.const import (
     CONF_NUM_ATTEMPTS,
     CONF_REBOOT_TIMEOUT,
     CONF_SAFE_MODE,
+    CONF_TRIGGER_ID,
     KEY_PAST_SAFE_MODE,
 )
 from esphome.core import CORE, coroutine_with_priority
+from esphome import automation
 
 
 CODEOWNERS = ["@paulmonigatti", "@jsuanet", "@kbx81"]
 
+CONF_ON_SAFE_MODE = "on_safe_mode"
+
 safe_mode_ns = cg.esphome_ns.namespace("safe_mode")
 SafeModeComponent = safe_mode_ns.class_("SafeModeComponent", cg.Component)
+SafeModeTrigger = safe_mode_ns.class_("SafeModeTrigger", automation.Trigger.template())
 
 
 def _remove_id_if_disabled(value):
@@ -34,6 +39,11 @@ CONFIG_SCHEMA = cv.All(
             cv.Optional(
                 CONF_REBOOT_TIMEOUT, default="5min"
             ): cv.positive_time_period_milliseconds,
+            cv.Optional(CONF_ON_SAFE_MODE): automation.validate_automation(
+                {
+                    cv.GenerateID(CONF_TRIGGER_ID): cv.declare_id(SafeModeTrigger),
+                }
+            ),
         }
     ).extend(cv.COMPONENT_SCHEMA),
     _remove_id_if_disabled,
@@ -48,6 +58,10 @@ async def to_code(config):
     var = cg.new_Pvariable(config[CONF_ID])
     await cg.register_component(var, config)
 
+    for conf in config.get(CONF_ON_SAFE_MODE, []):
+        trigger = cg.new_Pvariable(conf[CONF_TRIGGER_ID], var)
+        await automation.build_automation(trigger, [], conf)
+
     condition = var.should_enter_safe_mode(
         config[CONF_NUM_ATTEMPTS], config[CONF_REBOOT_TIMEOUT]
     )
diff --git a/esphome/components/safe_mode/automation.h b/esphome/components/safe_mode/automation.h
new file mode 100644
index 0000000000..d1388449ee
--- /dev/null
+++ b/esphome/components/safe_mode/automation.h
@@ -0,0 +1,17 @@
+#pragma once
+#include "safe_mode.h"
+
+#include "esphome/core/automation.h"
+
+namespace esphome {
+namespace safe_mode {
+
+class SafeModeTrigger : public Trigger<> {
+ public:
+  explicit SafeModeTrigger(SafeModeComponent *parent) {
+    parent->add_on_safe_mode_callback([this, parent]() { trigger(); });
+  }
+};
+
+}  // namespace safe_mode
+}  // namespace esphome
diff --git a/esphome/components/safe_mode/safe_mode.cpp b/esphome/components/safe_mode/safe_mode.cpp
index 06772ae1e0..6934dcb9d9 100644
--- a/esphome/components/safe_mode/safe_mode.cpp
+++ b/esphome/components/safe_mode/safe_mode.cpp
@@ -94,6 +94,8 @@ bool SafeModeComponent::should_enter_safe_mode(uint8_t num_attempts, uint32_t en
 
     ESP_LOGW(TAG, "SAFE MODE IS ACTIVE");
 
+    this->safe_mode_callback_.call();
+
     return true;
   } else {
     // increment counter
diff --git a/esphome/components/safe_mode/safe_mode.h b/esphome/components/safe_mode/safe_mode.h
index 6c7450a6ff..0ec3c29529 100644
--- a/esphome/components/safe_mode/safe_mode.h
+++ b/esphome/components/safe_mode/safe_mode.h
@@ -25,6 +25,10 @@ class SafeModeComponent : public Component {
 
   void on_safe_shutdown() override;
 
+  void add_on_safe_mode_callback(std::function<void()> &&callback) {
+    this->safe_mode_callback_.add(std::move(callback));
+  }
+
  protected:
   void write_rtc_(uint32_t val);
   uint32_t read_rtc_();
@@ -35,6 +39,7 @@ class SafeModeComponent : public Component {
   uint32_t safe_mode_rtc_value_;
   uint8_t safe_mode_num_attempts_;
   ESPPreferenceObject rtc_;
+  CallbackManager<void()> safe_mode_callback_{};
 
   static const uint32_t ENTER_SAFE_MODE_MAGIC =
       0x5afe5afe;  ///< a magic number to indicate that safe mode should be entered on next boot
diff --git a/tests/components/safe_mode/common.yaml b/tests/components/safe_mode/common.yaml
index 9c1d1ad3f9..ce8bf2f0cf 100644
--- a/tests/components/safe_mode/common.yaml
+++ b/tests/components/safe_mode/common.yaml
@@ -5,6 +5,8 @@ wifi:
 safe_mode:
   num_attempts: 3
   reboot_timeout: 2min
+  on_safe_mode:
+    - logger.log: Time for safe mode
 
 button:
   - platform: safe_mode