diff --git a/CODEOWNERS b/CODEOWNERS
index c630db7948..8c8af2d681 100644
--- a/CODEOWNERS
+++ b/CODEOWNERS
@@ -254,6 +254,7 @@ esphome/components/nfc/* @jesserockz @kbx81
 esphome/components/noblex/* @AGalfra
 esphome/components/number/* @esphome/core
 esphome/components/ota/* @esphome/core
+esphome/components/ota_http/* @oarcher
 esphome/components/output/* @esphome/core
 esphome/components/pca6416a/* @Mat931
 esphome/components/pca9554/* @clydebarrow @hwstar
diff --git a/esphome/components/ota_http/__init__.py b/esphome/components/ota_http/__init__.py
new file mode 100644
index 0000000000..dd05b8aa9c
--- /dev/null
+++ b/esphome/components/ota_http/__init__.py
@@ -0,0 +1,198 @@
+import urllib.parse as urlparse
+import esphome.codegen as cg
+import esphome.config_validation as cv
+import esphome.final_validate as fv
+from esphome import automation
+from esphome.const import (
+    CONF_ID,
+    CONF_TIMEOUT,
+    CONF_URL,
+    CONF_METHOD,
+    CONF_ESP8266_DISABLE_SSL_SUPPORT,
+    CONF_SAFE_MODE,
+    CONF_FORCE_UPDATE,
+)
+from esphome.components import esp32
+from esphome.core import CORE, coroutine_with_priority
+
+CODEOWNERS = ["@oarcher"]
+
+DEPENDENCIES = ["network"]
+AUTO_LOAD = ["md5", "ota"]
+
+ota_http_ns = cg.esphome_ns.namespace("ota_http")
+OtaHttpComponent = ota_http_ns.class_("OtaHttpComponent", cg.Component)
+OtaHttpArduino = ota_http_ns.class_("OtaHttpArduino", OtaHttpComponent)
+OtaHttpIDF = ota_http_ns.class_("OtaHttpIDF", OtaHttpComponent)
+
+OtaHttpFlashAction = ota_http_ns.class_("OtaHttpFlashAction", automation.Action)
+
+CONF_EXCLUDE_CERTIFICATE_BUNDLE = "exclude_certificate_bundle"
+CONF_MD5_URL = "md5_url"
+CONF_WATCHDOG_TIMEOUT = "watchdog_timeout"
+CONF_MAX_URL_LENGTH = "max_url_length"
+
+
+def validate_certificate_bundle(config):
+    if not (CORE.is_esp8266 and config.get(CONF_ESP8266_DISABLE_SSL_SUPPORT)) and (
+        not config.get(CONF_EXCLUDE_CERTIFICATE_BUNDLE) and not CORE.using_esp_idf
+    ):
+        raise cv.Invalid(
+            "ESPHome supports certificate verification only via ESP-IDF. "
+            f"Set '{CONF_EXCLUDE_CERTIFICATE_BUNDLE}: true' to skip certificate validation."
+        )
+
+    return config
+
+
+def validate_url(value):
+    value = cv.string(value)
+    try:
+        parsed = list(urlparse.urlparse(value))
+    except Exception as err:
+        raise cv.Invalid("Invalid URL") from err
+
+    if not parsed[0] or not parsed[1]:
+        raise cv.Invalid("URL must have a URL scheme and host")
+
+    if parsed[0] not in ["http", "https"]:
+        raise cv.Invalid("Scheme must be http or https")
+
+    if not parsed[2]:
+        parsed[2] = "/"
+
+    return urlparse.urlunparse(parsed)
+
+
+def validate_safe_mode(config):
+    # using 'safe_mode' on 'esp8266' require 'restore_from_flash'
+    if CORE.is_esp8266 and config[CONF_SAFE_MODE]:
+        if not fv.full_config.get()["esp8266"]["restore_from_flash"]:
+            raise cv.Invalid(
+                "Using 'safe_mode' on 'esp8266' require 'restore_from_flash'."
+                "See https://esphome.io/components/esp8266#configuration-variables"
+            )
+    return config
+
+
+def _declare_request_class(value):
+    if CORE.using_esp_idf:
+        return cv.declare_id(OtaHttpIDF)(value)
+
+    if CORE.is_esp8266 or CORE.is_esp32 or CORE.is_rp2040:
+        return cv.declare_id(OtaHttpArduino)(value)
+    return NotImplementedError
+
+
+CONFIG_SCHEMA = cv.All(
+    cv.Schema(
+        {
+            cv.GenerateID(): _declare_request_class,
+            cv.Optional(
+                CONF_TIMEOUT, default="5min"
+            ): cv.positive_time_period_milliseconds,
+            cv.Optional(CONF_WATCHDOG_TIMEOUT): cv.All(
+                cv.Any(cv.only_on_esp32, cv.only_on_rp2040),
+                cv.positive_time_period_milliseconds,
+            ),
+            cv.SplitDefault(CONF_ESP8266_DISABLE_SSL_SUPPORT, esp8266=False): cv.All(
+                cv.only_on_esp8266, cv.boolean
+            ),
+            cv.Optional(CONF_EXCLUDE_CERTIFICATE_BUNDLE, default=False): cv.boolean,
+            cv.Optional(CONF_SAFE_MODE, default="fallback"): cv.Any(
+                cv.boolean, "fallback"
+            ),
+            cv.Optional(CONF_MAX_URL_LENGTH, default=240): cv.uint16_t,
+            cv.Optional(CONF_FORCE_UPDATE, default=False): cv.boolean,
+        }
+    ).extend(cv.COMPONENT_SCHEMA),
+    cv.require_framework_version(
+        esp8266_arduino=cv.Version(2, 5, 1),
+        esp32_arduino=cv.Version(0, 0, 0),
+        esp_idf=cv.Version(0, 0, 0),
+        rp2040_arduino=cv.Version(0, 0, 0),
+    ),
+    validate_certificate_bundle,
+)
+
+FINAL_VALIDATE_SCHEMA = cv.All(validate_safe_mode)
+
+
+@coroutine_with_priority(50.0)
+async def to_code(config):
+    var = cg.new_Pvariable(config[CONF_ID])
+    cg.add(var.set_timeout(config[CONF_TIMEOUT]))
+    cg.add_define("CONFIG_MAX_URL_LENGTH", config[CONF_MAX_URL_LENGTH])
+    cg.add_define("CONFIG_FORCE_UPDATE", config[CONF_FORCE_UPDATE])
+    if (
+        config.get(CONF_WATCHDOG_TIMEOUT, None)
+        and config[CONF_WATCHDOG_TIMEOUT].total_milliseconds > 0
+    ):
+        cg.add_define(
+            "CONFIG_WATCHDOG_TIMEOUT", config[CONF_WATCHDOG_TIMEOUT].total_milliseconds
+        )
+
+    if CORE.is_esp8266 and not config[CONF_ESP8266_DISABLE_SSL_SUPPORT]:
+        cg.add_define("USE_HTTP_REQUEST_ESP8266_HTTPS")
+
+    if CORE.is_esp32:
+        if CORE.using_esp_idf:
+            esp32.add_idf_sdkconfig_option(
+                "CONFIG_MBEDTLS_CERTIFICATE_BUNDLE",
+                not config.get(CONF_EXCLUDE_CERTIFICATE_BUNDLE),
+            )
+            esp32.add_idf_sdkconfig_option(
+                "CONFIG_ESP_TLS_INSECURE",
+                config.get(CONF_EXCLUDE_CERTIFICATE_BUNDLE),
+            )
+            esp32.add_idf_sdkconfig_option(
+                "CONFIG_ESP_TLS_SKIP_SERVER_CERT_VERIFY",
+                config.get(CONF_EXCLUDE_CERTIFICATE_BUNDLE),
+            )
+        else:
+            cg.add_library("WiFiClientSecure", None)
+            cg.add_library("HTTPClient", None)
+    if CORE.is_esp8266:
+        cg.add_library("ESP8266HTTPClient", None)
+    if CORE.is_rp2040 and CORE.using_arduino:
+        cg.add_library("HTTPClient", None)
+
+    await cg.register_component(var, config)
+
+    if config[CONF_SAFE_MODE]:
+        if config[CONF_SAFE_MODE] is True:
+            cg.add_define("OTA_HTTP_ONLY_AT_BOOT")
+        cg.add(var.check_upgrade())
+
+
+OTA_HTTP_ACTION_SCHEMA = cv.Schema(
+    {
+        cv.GenerateID(): cv.use_id(OtaHttpComponent),
+        cv.Required(CONF_MD5_URL): cv.templatable(validate_url),
+        cv.Required(CONF_URL): cv.templatable(validate_url),
+    }
+)
+
+
+OTA_HTTP_FLASH_ACTION_SCHEMA = automation.maybe_conf(
+    CONF_URL,
+    OTA_HTTP_ACTION_SCHEMA.extend(
+        {
+            cv.Optional(CONF_METHOD, default="flash"): cv.string,
+        }
+    ),
+)
+
+
+@automation.register_action(
+    "ota_http.flash", OtaHttpFlashAction, OTA_HTTP_FLASH_ACTION_SCHEMA
+)
+async def ota_http_action_to_code(config, action_id, template_arg, args):
+    paren = await cg.get_variable(config[CONF_ID])
+    var = cg.new_Pvariable(action_id, template_arg, paren)
+
+    template_ = await cg.templatable(config[CONF_MD5_URL], args, cg.std_string)
+    cg.add(var.set_md5_url(template_))
+    template_ = await cg.templatable(config[CONF_URL], args, cg.std_string)
+    cg.add(var.set_url(template_))
+    return var
diff --git a/esphome/components/ota_http/ota_http.cpp b/esphome/components/ota_http/ota_http.cpp
new file mode 100644
index 0000000000..0656fbb616
--- /dev/null
+++ b/esphome/components/ota_http/ota_http.cpp
@@ -0,0 +1,345 @@
+#include "esphome/core/defines.h"
+#include "esphome/core/log.h"
+#include "esphome/core/application.h"
+#include "esphome/components/md5/md5.h"
+#include "esphome/components/ota/ota_backend_arduino_esp32.h"
+#include "esphome/components/ota/ota_backend_arduino_esp8266.h"
+#include "esphome/components/ota/ota_backend_arduino_rp2040.h"
+#include "esphome/components/ota/ota_backend_esp_idf.h"
+#include "esphome/components/ota/ota_backend.h"
+#include "ota_http.h"
+
+#ifdef USE_ESP8266
+#include "esphome/components/esp8266/preferences.h"
+#endif
+#ifdef USE_RP2040
+#include "esphome/components/rp2040/preferences.h"
+#endif
+
+#ifdef CONFIG_WATCHDOG_TIMEOUT
+#include "watchdog.h"
+#endif
+
+namespace esphome {
+namespace ota_http {
+
+std::unique_ptr<ota::OTABackend> make_ota_backend() {
+#ifdef USE_ESP8266
+  ESP_LOGD(TAG, "Using ArduinoESP8266OTABackend");
+  return make_unique<ota::ArduinoESP8266OTABackend>();
+#endif  // USE_ESP8266
+
+#ifdef USE_ARDUINO
+#ifdef USE_ESP32
+  ESP_LOGD(TAG, "Using ArduinoESP32OTABackend");
+  return make_unique<ota::ArduinoESP32OTABackend>();
+#endif  // USE_ESP32
+#endif  // USE_ARDUINO
+
+#ifdef USE_ESP_IDF
+  ESP_LOGD(TAG, "Using IDFOTABackend");
+  return make_unique<ota::IDFOTABackend>();
+#endif  // USE_ESP_IDF
+#ifdef USE_RP2040
+  ESP_LOGD(TAG, "Using ArduinoRP2040OTABackend");
+  return make_unique<ota::ArduinoRP2040OTABackend>();
+#endif  // USE_RP2040
+  ESP_LOGE(TAG, "No OTA backend!");
+}
+
+const std::unique_ptr<ota::OTABackend> OtaHttpComponent::BACKEND = make_ota_backend();
+
+OtaHttpComponent::OtaHttpComponent() {
+  this->pref_obj_.load(&this->pref_);
+  if (!this->pref_obj_.save(&this->pref_)) {
+    // error at 'load' might be caused by 1st usage, but error at 'save' is a real error.
+    ESP_LOGE(TAG, "Unable to use flash memory. Safe mode might be not available");
+  }
+}
+
+void OtaHttpComponent::dump_config() {
+  ESP_LOGCONFIG(TAG, "OTA Update over http:");
+  pref_.last_md5[MD5_SIZE] = '\0';
+  ESP_LOGCONFIG(TAG, "  Last flashed md5: %s", pref_.last_md5);
+  ESP_LOGCONFIG(TAG, "  Max url length: %d", CONFIG_MAX_URL_LENGTH);
+  ESP_LOGCONFIG(TAG, "  Timeout: %llus", this->timeout_ / 1000);
+#ifdef CONFIG_WATCHDOG_TIMEOUT
+  ESP_LOGCONFIG(TAG, "  Watchdog timeout: %ds", CONFIG_WATCHDOG_TIMEOUT / 1000);
+#endif
+#ifdef OTA_HTTP_ONLY_AT_BOOT
+  ESP_LOGCONFIG(TAG, "  Safe mode: Yes");
+#else
+  ESP_LOGCONFIG(TAG, "  Safe mode: %s", this->safe_mode_ ? "Fallback" : "No");
+#endif
+#ifdef CONFIG_MBEDTLS_CERTIFICATE_BUNDLE
+  ESP_LOGCONFIG(TAG, "  TLS server verification: Yes");
+#else
+  ESP_LOGCONFIG(TAG, "  TLS server verification: No");
+#endif
+#ifdef USE_ESP8266
+#ifdef USE_HTTP_REQUEST_ESP8266_HTTPS
+  ESP_LOGCONFIG(TAG, "  ESP8266 SSL support: No");
+#else
+  ESP_LOGCONFIG(TAG, "  ESP8266 SSL support: Yes");
+#endif
+#endif
+};
+
+void OtaHttpComponent::flash() {
+  if (this->pref_.ota_http_state != OTA_HTTP_STATE_SAFE_MODE) {
+    ESP_LOGV(TAG, "Setting state to 'progress'");
+    this->pref_.ota_http_state = OTA_HTTP_STATE_PROGRESS;
+    this->pref_obj_.save(&this->pref_);
+  }
+
+  global_preferences->sync();
+
+#ifdef OTA_HTTP_ONLY_AT_BOOT
+  if (this->pref_.ota_http_state != OTA_HTTP_STATE_SAFE_MODE) {
+    ESP_LOGI(TAG, "Rebooting before flashing new firmware");
+    App.safe_reboot();
+  }
+#endif
+#ifdef CONFIG_WATCHDOG_TIMEOUT
+  watchdog::Watchdog::set_timeout(CONFIG_WATCHDOG_TIMEOUT);
+#endif
+  uint32_t update_start_time = millis();
+  uint8_t buf[this->http_recv_buffer_ + 1];
+  int error_code = 0;
+  uint32_t last_progress = 0;
+  md5::MD5Digest md5_receive;
+  std::unique_ptr<char[]> md5_receive_str(new char[33]);
+  if (!this->http_get_md5()) {
+    return;
+  }
+
+  ESP_LOGD(TAG, "MD5 expected: %s", this->md5_expected_);
+
+  if (!CONFIG_FORCE_UPDATE) {
+    if (strncmp(this->pref_.last_md5, this->md5_expected_, MD5_SIZE) == 0) {
+      this->http_end();
+      ESP_LOGW(TAG, "OTA Update skipped: retrieved md5 %s match the last installed firmware", this->pref_.last_md5);
+#ifdef CONFIG_WATCHDOG_TIMEOUT
+      watchdog::Watchdog::reset();
+#endif
+      return;
+    }
+  }
+
+  if (!this->set_url(this->pref_.url))
+    return;
+  ESP_LOGI(TAG, "Trying to connect to url: %s", this->safe_url_);
+  this->http_init();
+  if (!this->check_status()) {
+    this->http_end();
+    return;
+  }
+
+  // we will compute MD5 on the fly for verification -- Arduino OTA seems to ignore it
+  md5_receive.init();
+  ESP_LOGV(TAG, "MD5Digest initialized");
+
+  error_code = esphome::ota_http::OtaHttpComponent::BACKEND->begin(this->body_length_);
+  if (error_code != 0) {
+    ESP_LOGW(TAG, "BACKEND->begin error: %d", error_code);
+    this->cleanup_();
+    return;
+  }
+  ESP_LOGI(TAG, "OTA backend begin");
+
+  this->bytes_read_ = 0;
+  while (this->bytes_read_ != this->body_length_) {
+    // read a maximum of chunk_size bytes into buf. (real read size returned)
+    int bufsize = this->http_read(buf, this->http_recv_buffer_);
+
+    // feed watchdog and give other tasks a chance to run
+    App.feed_wdt();
+    yield();
+
+    if (bufsize < 0) {
+      ESP_LOGE(TAG, "Stream closed");
+      this->cleanup_();
+      return;
+    }
+
+    // add read bytes to MD5
+    md5_receive.add(buf, bufsize);
+
+    // write bytes to OTA backend
+    this->update_started_ = true;
+    error_code = ota_http::OtaHttpComponent::BACKEND->write(buf, bufsize);
+    if (error_code != 0) {
+      // error code explaination available at
+      // https://github.com/esphome/esphome/blob/dev/esphome/components/ota/ota_component.h
+      ESP_LOGE(TAG, "Error code (%d) writing binary data to flash at offset %d and size %d", error_code,
+               this->bytes_read_ - bufsize, this->body_length_);
+      this->cleanup_();
+      return;
+    }
+
+    uint32_t now = millis();
+    if ((now - last_progress > 1000) or (this->bytes_read_ == this->body_length_)) {
+      last_progress = now;
+      ESP_LOGI(TAG, "Progress: %0.1f%%", this->bytes_read_ * 100. / this->body_length_);
+    }
+  }  // while
+
+  ESP_LOGI(TAG, "Done in %.0f seconds", float(millis() - update_start_time) / 1000);
+
+  // verify MD5 is as expected and act accordingly
+  md5_receive.calculate();
+  md5_receive.get_hex(md5_receive_str.get());
+  if (strncmp(md5_receive_str.get(), this->md5_expected_, MD5_SIZE) != 0) {
+    ESP_LOGE(TAG, "MD5 computed: %s - Aborting due to MD5 mismatch", md5_receive_str.get());
+    this->cleanup_();
+    return;
+  } else {
+    ota_http::OtaHttpComponent::BACKEND->set_update_md5(md5_receive_str.get());
+  }
+
+  this->http_end();
+
+  // feed watchdog and give other tasks a chance to run
+  App.feed_wdt();
+  yield();
+  delay(100);  // NOLINT
+
+  error_code = ota_http::OtaHttpComponent::BACKEND->end();
+  if (error_code != 0) {
+    ESP_LOGE(TAG, "Error ending OTA (%d)", error_code);
+    this->cleanup_();
+    return;
+  }
+
+  this->pref_.ota_http_state = OTA_HTTP_STATE_OK;
+  strncpy(this->pref_.last_md5, this->md5_expected_, MD5_SIZE);
+  this->pref_obj_.save(&this->pref_);
+  // on rp2040 and esp8266, reenable write to flash that was disabled by OTA
+#ifdef USE_ESP8266
+  esp8266::preferences_prevent_write(false);
+#endif
+#ifdef USE_RP2040
+  rp2040::preferences_prevent_write(false);
+#endif
+  global_preferences->sync();
+  delay(10);
+  ESP_LOGI(TAG, "OTA update completed");
+  delay(10);
+  esphome::App.safe_reboot();
+}
+
+void OtaHttpComponent::cleanup_() {
+  if (this->update_started_) {
+    ESP_LOGV(TAG, "Aborting OTA backend");
+    ota_http::OtaHttpComponent::BACKEND->abort();
+  }
+  ESP_LOGV(TAG, "Aborting HTTP connection");
+  this->http_end();
+  if (this->pref_.ota_http_state == OTA_HTTP_STATE_SAFE_MODE) {
+    ESP_LOGE(TAG, "Previous safe mode unsuccessful; skipped ota_http");
+    this->pref_.ota_http_state = OTA_HTTP_STATE_ABORT;
+  }
+  this->pref_obj_.save(&this->pref_);
+#ifdef CONFIG_WATCHDOG_TIMEOUT
+  watchdog::Watchdog::reset();
+#endif
+};
+
+void OtaHttpComponent::check_upgrade() {
+  // function called at boot time if CONF_SAFE_MODE is True or "fallback"
+  this->safe_mode_ = true;
+  if (this->pref_obj_.load(&this->pref_)) {
+    if (this->pref_.ota_http_state == OTA_HTTP_STATE_PROGRESS) {
+      // progress at boot time means that there was a problem
+
+      // Delay here to allow power to stabilise before Wi-Fi/Ethernet is initialised.
+      delay(300);  // NOLINT
+      App.setup();
+
+      ESP_LOGI(TAG, "Previous ota_http unsuccessful. Retrying...");
+      this->pref_.ota_http_state = OTA_HTTP_STATE_SAFE_MODE;
+      this->pref_obj_.save(&this->pref_);
+      this->flash();
+      return;
+    }
+    if (this->pref_.ota_http_state == OTA_HTTP_STATE_SAFE_MODE) {
+      ESP_LOGE(TAG, "Previous safe mode unsuccessful; skipped ota_http");
+      this->pref_.ota_http_state = OTA_HTTP_STATE_ABORT;
+      this->pref_obj_.save(&this->pref_);
+      global_preferences->sync();
+    }
+  }
+}
+
+bool OtaHttpComponent::http_get_md5() {
+  if (!this->set_url(this->pref_.md5_url))
+    return false;
+  ESP_LOGI(TAG, "Trying to connect to url: %s", this->safe_url_);
+  this->http_init();
+  if (!this->check_status()) {
+    this->http_end();
+    return false;
+  }
+  int length = this->body_length_;
+  if (length < 0) {
+    this->http_end();
+    return false;
+  }
+  if (length < MD5_SIZE) {
+    ESP_LOGE(TAG, "MD5 file must be %u bytes; %u bytes reported by HTTP server. Aborting", MD5_SIZE,
+             this->body_length_);
+    this->http_end();
+    return false;
+  }
+
+  auto read_len = this->http_read((uint8_t *) this->md5_expected_, MD5_SIZE);
+  this->http_end();
+
+  return read_len == MD5_SIZE;
+}
+
+bool OtaHttpComponent::set_url(char *url) {
+  this->body_length_ = 0;
+  this->status_ = -1;
+  this->bytes_read_ = 0;
+  if (url == nullptr) {
+    ESP_LOGE(TAG, "Bad url: (nullptr)");
+    return false;
+  }
+  if (strncmp(url, "http", 4) != 0) {
+    ESP_LOGE(TAG, "Bad url: %s", url);
+    return false;
+  }
+  this->url_ = url;
+  this->set_safe_url_();
+  return true;
+}
+
+bool OtaHttpComponent::save_url_(const std::string &value, char *url) {
+  if (value.length() > CONFIG_MAX_URL_LENGTH - 1) {
+    ESP_LOGE(TAG, "Url max length is %d, and attempted to set url with length %d: %s", CONFIG_MAX_URL_LENGTH,
+             value.length(), value.c_str());
+    return false;
+  }
+  strncpy(url, value.c_str(), value.length());
+  url[value.length()] = '\0';  // null terminator
+  this->pref_obj_.save(&this->pref_);
+  return true;
+}
+
+bool OtaHttpComponent::check_status() {
+  // status can be -1, or http status code
+  if (this->status_ < 100) {
+    ESP_LOGE(TAG, "No answer from http server (error %d). Network error?", this->status_);
+    return false;
+  }
+  if (this->status_ >= 310) {
+    ESP_LOGE(TAG, "HTTP error %d", this->status_);
+    return false;
+  }
+  ESP_LOGV(TAG, "HTTP status %d", this->status_);
+  return true;
+}
+
+}  // namespace ota_http
+}  // namespace esphome
diff --git a/esphome/components/ota_http/ota_http.h b/esphome/components/ota_http/ota_http.h
new file mode 100644
index 0000000000..9eb7ab2099
--- /dev/null
+++ b/esphome/components/ota_http/ota_http.h
@@ -0,0 +1,122 @@
+#pragma once
+
+#include "esphome/core/automation.h"
+#include "esphome/core/component.h"
+#include "esphome/core/defines.h"
+#include "esphome/components/ota/ota_backend.h"
+
+#include <memory>
+#include <utility>
+#include <string>
+
+namespace esphome {
+namespace ota_http {
+
+enum OtaHttpState {
+  OTA_HTTP_STATE_OK,
+  OTA_HTTP_STATE_PROGRESS,
+  OTA_HTTP_STATE_SAFE_MODE,
+  OTA_HTTP_STATE_ABORT,
+};
+
+#define OTA_HTTP_PREF_SAFE_MODE_HASH 99380598UL
+#ifndef CONFIG_MAX_URL_LENGTH
+static const uint16_t CONFIG_MAX_URL_LENGTH = 128;
+#endif
+#ifndef CONFIG_FORCE_UPDATE
+static const bool CONFIG_FORCE_UPDATE = true;
+#endif
+
+static const char *const TAG = "ota_http";
+static const uint8_t MD5_SIZE = 32;
+
+struct OtaHttpGlobalPrefType {
+  OtaHttpState ota_http_state;
+  char last_md5[MD5_SIZE + 1];
+  char md5_url[CONFIG_MAX_URL_LENGTH];
+  char url[CONFIG_MAX_URL_LENGTH];
+} PACKED;
+
+class OtaHttpComponent : public Component {
+ public:
+  OtaHttpComponent();
+  void dump_config() override;
+  float get_setup_priority() const override { return setup_priority::AFTER_WIFI; }
+  bool save_md5_url(const std::string &md5_url) { return this->save_url_(md5_url, this->pref_.md5_url); }
+  bool save_url(const std::string &url) { return this->save_url_(url, this->pref_.url); }
+  bool set_url(char *url);
+  void set_timeout(uint64_t timeout) { this->timeout_ = timeout; }
+  void flash();
+  void check_upgrade();
+  bool http_get_md5();
+  bool check_status();
+  virtual void http_init(){};
+  virtual int http_read(uint8_t *buf, size_t len) { return 0; };
+  virtual void http_end(){};
+
+ protected:
+  char *url_ = nullptr;
+  char safe_url_[CONFIG_MAX_URL_LENGTH];
+  bool secure_() { return strncmp(this->url_, "https:", 6) == 0; };
+  size_t body_length_ = 0;
+  int status_ = -1;
+  size_t bytes_read_ = 0;
+  bool safe_mode_ = false;
+  uint64_t timeout_;
+  const uint16_t http_recv_buffer_ = 500;      // the firmware GET chunk size
+  const uint16_t max_http_recv_buffer_ = 512;  // internal max http buffer size must be > HTTP_RECV_BUFFER_ (TLS
+                                               // overhead) and must be a power of two from 512 to 4096
+  bool update_started_ = false;
+  static const std::unique_ptr<ota::OTABackend> BACKEND;
+  void cleanup_();
+  char md5_expected_[MD5_SIZE];
+  OtaHttpGlobalPrefType pref_ = {OTA_HTTP_STATE_OK, "None", "", ""};
+  ESPPreferenceObject pref_obj_ =
+      global_preferences->make_preference<OtaHttpGlobalPrefType>(OTA_HTTP_PREF_SAFE_MODE_HASH, true);
+
+ private:
+  bool save_url_(const std::string &value, char *url);
+  void set_safe_url_() {
+    // using regex makes 8266 unstable later
+    const char *prefix_end = strstr(this->url_, "://");
+    if (!prefix_end) {
+      strlcpy(this->safe_url_, this->url_, sizeof(this->safe_url_));
+      return;
+    }
+    const char *at = strchr(prefix_end, '@');
+    if (!at) {
+      strlcpy(this->safe_url_, this->url_, sizeof(this->safe_url_));
+      return;
+    }
+
+    size_t prefix_len = prefix_end - this->url_ + 3;
+    strlcpy(this->safe_url_, this->url_, prefix_len + 1);
+    strlcat(this->safe_url_, "****:****@", sizeof(this->safe_url_));
+
+    strlcat(this->safe_url_, at + 1, sizeof(this->safe_url_));
+  }
+};
+
+template<typename... Ts> class OtaHttpFlashAction : public Action<Ts...> {
+ public:
+  OtaHttpFlashAction(OtaHttpComponent *parent) : parent_(parent) {}
+  TEMPLATABLE_VALUE(std::string, md5_url)
+  TEMPLATABLE_VALUE(std::string, url)
+  TEMPLATABLE_VALUE(uint64_t, timeout)
+
+  void play(Ts... x) override {
+    if (this->parent_->save_md5_url(this->md5_url_.value(x...)) && this->parent_->save_url(this->url_.value(x...))) {
+      if (this->timeout_.has_value()) {
+        this->parent_->set_timeout(this->timeout_.value(x...));
+      }
+      this->parent_->flash();
+      // Normaly never reached (device rebooted)
+    }
+  }
+
+ protected:
+  OtaHttpComponent *parent_;
+};
+
+}  // namespace ota_http
+}  // namespace esphome
diff --git a/esphome/components/ota_http/ota_http_arduino.cpp b/esphome/components/ota_http/ota_http_arduino.cpp
new file mode 100644
index 0000000000..b739740358
--- /dev/null
+++ b/esphome/components/ota_http/ota_http_arduino.cpp
@@ -0,0 +1,129 @@
+#include "ota_http.h"
+
+#ifdef USE_ARDUINO
+#include "ota_http_arduino.h"
+#include "esphome/core/defines.h"
+#include "esphome/core/log.h"
+#include "esphome/core/application.h"
+#include "esphome/components/network/util.h"
+#include "esphome/components/md5/md5.h"
+
+namespace esphome {
+namespace ota_http {
+
+struct Header {
+  const char *name;
+  const char *value;
+};
+
+void OtaHttpArduino::http_init() {
+  const char *header_keys[] = {"Content-Length", "Content-Type"};
+  const size_t header_count = sizeof(header_keys) / sizeof(header_keys[0]);
+
+#ifdef USE_ESP8266
+  if (this->stream_ptr_ == nullptr && this->set_stream_ptr_()) {
+    ESP_LOGE(TAG, "Unable to set client");
+    return;
+  }
+#endif  // USE_ESP8266
+
+#ifdef USE_RP2040
+  this->client_.setInsecure();
+#endif
+
+  App.feed_wdt();
+
+#if defined(USE_ESP32) || defined(USE_RP2040)
+  this->status_ = this->client_.begin(this->url_);
+#endif
+#ifdef USE_ESP8266
+  this->status_ = this->client_.begin(*this->stream_ptr_, String(this->url_));
+#endif
+
+  if (!this->status_) {
+    this->client_.end();
+    return;
+  }
+
+  this->client_.setReuse(true);
+
+  // returned needed headers must be collected before the requests
+  this->client_.collectHeaders(header_keys, header_count);
+
+  // HTTP GET
+  this->status_ = this->client_.GET();
+
+  this->body_length_ = (size_t) this->client_.getSize();
+
+#if defined(USE_ESP32) || defined(USE_RP2040)
+  if (this->stream_ptr_ == nullptr) {
+    this->set_stream_ptr_();
+  }
+#endif
+}
+
+int OtaHttpArduino::http_read(uint8_t *buf, const size_t max_len) {
+#ifdef USE_ESP8266
+#if USE_ARDUINO_VERSION_CODE >= VERSION_CODE(3, 1, 0)  // && USE_ARDUINO_VERSION_CODE < VERSION_CODE(?, ?, ?)
+  if (!this->secure_()) {
+    ESP_LOGW(TAG,
+             "Using arduino version >= 3.1 is **very** slow. Consider setting framework version to 3.0.2 in your yaml");
+  }
+#endif  // USE_ARDUINO_VERSION_CODE
+#endif  // USE_ESP8266
+
+  // Since arduino8266 >= 3.1 using this->stream_ptr_ is broken (https://github.com/esp8266/Arduino/issues/9035)
+  WiFiClient *stream_ptr = this->client_.getStreamPtr();
+
+  // wait for the stream to be populated
+  while (stream_ptr->available() == 0) {
+    // give other tasks a chance to run while waiting for some data:
+    App.feed_wdt();
+    yield();
+    delay(1);
+  }
+  int available_data = stream_ptr->available();
+  int bufsize = std::min((int) max_len, available_data);
+  if (bufsize > 0) {
+    this->stream_ptr_->readBytes(buf, bufsize);
+    this->bytes_read_ += bufsize;
+    buf[bufsize] = '\0';  // not fed to ota
+  }
+
+  return bufsize;
+}
+
+void OtaHttpArduino::http_end() { this->client_.end(); }
+
+int OtaHttpArduino::set_stream_ptr_() {
+#ifdef USE_ESP8266
+#ifdef USE_HTTP_REQUEST_ESP8266_HTTPS
+  if (this->secure_()) {
+    ESP_LOGV(TAG, "ESP8266 HTTPS connection with WiFiClientSecure");
+    this->stream_ptr_ = std::make_unique<WiFiClientSecure>();
+    WiFiClientSecure *secure_client = static_cast<WiFiClientSecure *>(this->stream_ptr_.get());
+    secure_client->setBufferSizes(this->max_http_recv_buffer_, 512);
+    secure_client->setInsecure();
+  } else {
+    this->stream_ptr_ = std::make_unique<WiFiClient>();
+  }
+#else
+  ESP_LOGV(TAG, "ESP8266 HTTP connection with WiFiClient");
+  if (this->secure_()) {
+    ESP_LOGE(TAG, "Can't use HTTPS connection with esp8266_disable_ssl_support");
+    return -1;
+  }
+  this->stream_ptr_ = std::make_unique<WiFiClient>();
+#endif  // USE_HTTP_REQUEST_ESP8266_HTTPS
+#endif  // USE_ESP8266
+
+#if defined(USE_ESP32) || defined(USE_RP2040)
+  this->stream_ptr_ = std::unique_ptr<WiFiClient>(this->client_.getStreamPtr());
+#endif
+  return 0;
+}
+
+}  // namespace ota_http
+}  // namespace esphome
+
+#endif  // USE_ARDUINO
diff --git a/esphome/components/ota_http/ota_http_arduino.h b/esphome/components/ota_http/ota_http_arduino.h
new file mode 100644
index 0000000000..e679611d55
--- /dev/null
+++ b/esphome/components/ota_http/ota_http_arduino.h
@@ -0,0 +1,43 @@
+#pragma once
+
+#include "ota_http.h"
+
+#ifdef USE_ARDUINO
+
+#include "esphome/core/automation.h"
+#include "esphome/core/component.h"
+#include "esphome/core/defines.h"
+
+#include <memory>
+#include <utility>
+#include <string>
+
+#if defined(USE_ESP32) || defined(USE_RP2040)
+#include <HTTPClient.h>
+#endif
+#ifdef USE_ESP8266
+#include <ESP8266HTTPClient.h>
+#ifdef USE_HTTP_REQUEST_ESP8266_HTTPS
+#include <WiFiClientSecure.h>
+#endif
+#endif
+
+namespace esphome {
+namespace ota_http {
+
+class OtaHttpArduino : public OtaHttpComponent {
+ public:
+  void http_init() override;
+  int http_read(uint8_t *buf, size_t len) override;
+  void http_end() override;
+
+ protected:
+  int set_stream_ptr_();
+  HTTPClient client_{};
+  std::unique_ptr<WiFiClient> stream_ptr_;
+};
+
+}  // namespace ota_http
+}  // namespace esphome
+
+#endif  // USE_ARDUINO
diff --git a/esphome/components/ota_http/ota_http_idf.cpp b/esphome/components/ota_http/ota_http_idf.cpp
new file mode 100644
index 0000000000..6b6fd92a88
--- /dev/null
+++ b/esphome/components/ota_http/ota_http_idf.cpp
@@ -0,0 +1,81 @@
+#ifdef USE_ESP_IDF
+
+#include "ota_http_idf.h"
+#include "esphome/core/defines.h"
+#include "esphome/core/log.h"
+#include "esphome/core/application.h"
+#include "esphome/components/network/util.h"
+#include "esphome/components/md5/md5.h"
+
+#include "esp_event.h"
+#include "esp_log.h"
+#include "esp_netif.h"
+#include "esp_tls.h"
+#include "nvs_flash.h"
+#include "esp_task_wdt.h"
+#include "esp_idf_version.h"
+#include <cinttypes>
+#include <cctype>
+#include <cstdlib>
+#include <cstring>
+#include <sys/param.h>
+#if CONFIG_MBEDTLS_CERTIFICATE_BUNDLE
+#include "esp_crt_bundle.h"
+#endif
+
+#include "freertos/FreeRTOS.h"
+#include "freertos/task.h"
+#include "esp_system.h"
+
+#include "esp_http_client.h"
+
+namespace esphome {
+namespace ota_http {
+
+void OtaHttpIDF::http_init() {
+  App.feed_wdt();
+#pragma GCC diagnostic push
+#pragma GCC diagnostic ignored "-Wmissing-field-initializers"
+  esp_http_client_config_t config = {nullptr};
+  config.url = this->url_;
+  config.method = HTTP_METHOD_GET;
+  config.timeout_ms = (int) this->timeout_;
+  config.buffer_size = this->max_http_recv_buffer_;
+  config.auth_type = HTTP_AUTH_TYPE_BASIC;
+  config.max_authorization_retries = -1;
+#if CONFIG_MBEDTLS_CERTIFICATE_BUNDLE
+  if (this->secure_()) {
+    config.crt_bundle_attach = esp_crt_bundle_attach;
+  }
+#endif
+#pragma GCC diagnostic pop
+
+  this->client_ = esp_http_client_init(&config);
+  if ((this->status_ = esp_http_client_open(this->client_, 0)) != ESP_OK) {
+    return;
+  }
+  this->body_length_ = esp_http_client_fetch_headers(this->client_);
+  this->status_ = esp_http_client_get_status_code(this->client_);
+}
+
+int OtaHttpIDF::http_read(uint8_t *buf, const size_t max_len) {
+  int bufsize = std::min(max_len, this->body_length_ - this->bytes_read_);
+  App.feed_wdt();
+  int read_len = esp_http_client_read(this->client_, (char *) buf, bufsize);
+  if (read_len > 0) {
+    this->bytes_read_ += bufsize;
+    buf[bufsize] = '\0';  // not fed to ota
+  }
+
+  return read_len;
+}
+
+void OtaHttpIDF::http_end() {
+  esp_http_client_close(this->client_);
+  esp_http_client_cleanup(this->client_);
+}
+
+}  // namespace ota_http
+}  // namespace esphome
+
+#endif  // USE_ESP_IDF
diff --git a/esphome/components/ota_http/ota_http_idf.h b/esphome/components/ota_http/ota_http_idf.h
new file mode 100644
index 0000000000..5997a2b666
--- /dev/null
+++ b/esphome/components/ota_http/ota_http_idf.h
@@ -0,0 +1,25 @@
+#pragma once
+
+#include "ota_http.h"
+
+#ifdef USE_ESP_IDF
+
+#include "esp_http_client.h"
+
+namespace esphome {
+namespace ota_http {
+
+class OtaHttpIDF : public OtaHttpComponent {
+ public:
+  void http_init() override;
+  int http_read(uint8_t *buf, size_t len) override;
+  void http_end() override;
+
+ protected:
+  esp_http_client_handle_t client_{};
+};
+
+}  // namespace ota_http
+}  // namespace esphome
+
+#endif  // USE_ESP_IDF
diff --git a/esphome/components/ota_http/watchdog.cpp b/esphome/components/ota_http/watchdog.cpp
new file mode 100644
index 0000000000..2d7ba0bf35
--- /dev/null
+++ b/esphome/components/ota_http/watchdog.cpp
@@ -0,0 +1,77 @@
+#include "watchdog.h"
+
+#include "esphome/core/defines.h"
+#include "esphome/core/log.h"
+#include "esphome/core/application.h"
+
+#include <cinttypes>
+#include <cstdint>
+#ifdef USE_ESP32
+#include "esp_task_wdt.h"
+#include "esp_idf_version.h"
+#endif
+#ifdef USE_RP2040
+#include "pico/stdlib.h"
+#include "hardware/watchdog.h"
+#endif
+#ifdef USE_ESP8266
+#include "Esp.h"
+#endif
+
+namespace esphome {
+namespace ota_http {
+namespace watchdog {
+
+uint32_t Watchdog::timeout_ms = 0;                             // NOLINT
+uint32_t Watchdog::init_timeout_ms = Watchdog::get_timeout();  // NOLINT
+
+void Watchdog::set_timeout(uint32_t timeout_ms) {
+  ESP_LOGV(TAG, "set_timeout: %" PRId32 "ms", timeout_ms);
+#ifdef USE_ESP8266
+  EspClass::wdtEnable(timeout_ms);
+#endif  // USE_ESP8266
+
+#ifdef USE_ESP32
+#if ESP_IDF_VERSION_MAJOR >= 5
+  esp_task_wdt_config_t wdt_config = {
+      .timeout_ms = timeout_ms,
+      .idle_core_mask = 0x03,
+      .trigger_panic = true,
+  };
+  esp_task_wdt_reconfigure(&wdt_config);
+#else
+  esp_task_wdt_init(timeout_ms, true);
+#endif  // ESP_IDF_VERSION_MAJOR
+#endif  // USE_ESP32
+
+#ifdef USE_RP2040
+  watchdog_enable(timeout_ms, true);
+#endif
+  Watchdog::timeout_ms = timeout_ms;
+}
+
+uint32_t Watchdog::get_timeout() {
+  uint32_t timeout_ms = 0;
+
+#ifdef USE_ESP32
+  timeout_ms = std::max((uint32_t) CONFIG_ESP_TASK_WDT_TIMEOUT_S * 1000, Watchdog::timeout_ms);
+#endif  // USE_ESP32
+
+#ifdef USE_RP2040
+  timeout_ms = watchdog_get_count() / 1000;
+#endif
+
+  if (timeout_ms == 0) {
+    // fallback to stored timeout
+    timeout_ms = Watchdog::timeout_ms;
+  }
+  ESP_LOGVV(TAG, "get_timeout: %" PRId32 "ms", timeout_ms);
+
+  return timeout_ms;
+}
+
+void Watchdog::reset() { Watchdog::set_timeout(Watchdog::init_timeout_ms); }
+
+}  // namespace watchdog
+}  // namespace ota_http
+}  // namespace esphome
diff --git a/esphome/components/ota_http/watchdog.h b/esphome/components/ota_http/watchdog.h
new file mode 100644
index 0000000000..3bf89817e2
--- /dev/null
+++ b/esphome/components/ota_http/watchdog.h
@@ -0,0 +1,25 @@
+#pragma once
+
+#include <cstdint>
+
+namespace esphome {
+namespace ota_http {
+namespace watchdog {
+
+static const char *const TAG = "ota_http.watchdog";
+
+class Watchdog {
+ public:
+  static uint32_t get_timeout();
+  static void set_timeout(uint32_t timeout_ms);
+  static void reset();
+
+ private:
+  static uint32_t timeout_ms;       // NOLINT
+  static uint32_t init_timeout_ms;  // NOLINT
+  Watchdog() {}
+};
+
+}  // namespace watchdog
+}  // namespace ota_http
+}  // namespace esphome
diff --git a/tests/components/ota_http/test.esp32-c3-idf.yaml b/tests/components/ota_http/test.esp32-c3-idf.yaml
new file mode 100644
index 0000000000..792ed87ad4
--- /dev/null
+++ b/tests/components/ota_http/test.esp32-c3-idf.yaml
@@ -0,0 +1,6 @@
+wifi:
+  ssid: MySSID
+  password: password1
+
+ota_http:
+  safe_mode: false
diff --git a/tests/components/ota_http/test.esp32-c3.yaml b/tests/components/ota_http/test.esp32-c3.yaml
new file mode 100644
index 0000000000..ad3e1b1c6c
--- /dev/null
+++ b/tests/components/ota_http/test.esp32-c3.yaml
@@ -0,0 +1,6 @@
+wifi:
+  ssid: MySSID
+  password: password1
+
+ota_http:
+  exclude_certificate_bundle: true
diff --git a/tests/components/ota_http/test.esp32-idf.yaml b/tests/components/ota_http/test.esp32-idf.yaml
new file mode 100644
index 0000000000..0dfc346fe3
--- /dev/null
+++ b/tests/components/ota_http/test.esp32-idf.yaml
@@ -0,0 +1,5 @@
+wifi:
+  ssid: MySSID
+  password: password1
+
+ota_http:
diff --git a/tests/components/ota_http/test.esp32.yaml b/tests/components/ota_http/test.esp32.yaml
new file mode 100644
index 0000000000..ad3e1b1c6c
--- /dev/null
+++ b/tests/components/ota_http/test.esp32.yaml
@@ -0,0 +1,6 @@
+wifi:
+  ssid: MySSID
+  password: password1
+
+ota_http:
+  exclude_certificate_bundle: true
diff --git a/tests/components/ota_http/test.esp8266.yaml b/tests/components/ota_http/test.esp8266.yaml
new file mode 100644
index 0000000000..c684e22e0d
--- /dev/null
+++ b/tests/components/ota_http/test.esp8266.yaml
@@ -0,0 +1,10 @@
+wifi:
+  ssid: MySSID
+  password: password1
+
+esp8266:
+  restore_from_flash: true
+
+ota_http:
+  exclude_certificate_bundle: true
+  safe_mode: true
diff --git a/tests/components/ota_http/test.rp2040.yaml b/tests/components/ota_http/test.rp2040.yaml
new file mode 100644
index 0000000000..ad3e1b1c6c
--- /dev/null
+++ b/tests/components/ota_http/test.rp2040.yaml
@@ -0,0 +1,6 @@
+wifi:
+  ssid: MySSID
+  password: password1
+
+ota_http:
+  exclude_certificate_bundle: true