diff --git a/esphome/components/display/display_buffer.cpp b/esphome/components/display/display_buffer.cpp
index 4f62a62c6d..bd468dcbc3 100644
--- a/esphome/components/display/display_buffer.cpp
+++ b/esphome/components/display/display_buffer.cpp
@@ -204,31 +204,33 @@ void DisplayBuffer::vprintf_(int x, int y, Font *font, Color color, TextAlign al
   if (ret > 0)
     this->print(x, y, font, color, align, buffer);
 }
-void DisplayBuffer::image(int x, int y, Image *image) { this->image(x, y, COLOR_ON, image); }
-void DisplayBuffer::image(int x, int y, Color color, Image *image, bool invert) {
-  if (image->get_type() == BINARY) {
-    for (int img_x = 0; img_x < image->get_width(); img_x++) {
-      for (int img_y = 0; img_y < image->get_height(); img_y++) {
-        if (invert)
-          this->draw_pixel_at(x + img_x, y + img_y, image->get_pixel(img_x, img_y) ? COLOR_OFF : color);
-        else
-          this->draw_pixel_at(x + img_x, y + img_y, image->get_pixel(img_x, img_y) ? color : COLOR_OFF);
+
+void DisplayBuffer::image(int x, int y, Image *image, Color color_on, Color color_off) {
+  switch (image->get_type()) {
+    case IMAGE_TYPE_BINARY:
+      for (int img_x = 0; img_x < image->get_width(); img_x++) {
+        for (int img_y = 0; img_y < image->get_height(); img_y++) {
+          this->draw_pixel_at(x + img_x, y + img_y, image->get_pixel(img_x, img_y) ? color_on : color_off);
+        }
       }
-    }
-  } else if (image->get_type() == GRAYSCALE) {
-    for (int img_x = 0; img_x < image->get_width(); img_x++) {
-      for (int img_y = 0; img_y < image->get_height(); img_y++) {
-        this->draw_pixel_at(x + img_x, y + img_y, image->get_grayscale_pixel(img_x, img_y));
+      break;
+    case IMAGE_TYPE_GRAYSCALE:
+      for (int img_x = 0; img_x < image->get_width(); img_x++) {
+        for (int img_y = 0; img_y < image->get_height(); img_y++) {
+          this->draw_pixel_at(x + img_x, y + img_y, image->get_grayscale_pixel(img_x, img_y));
+        }
       }
-    }
-  } else if (image->get_type() == RGB) {
-    for (int img_x = 0; img_x < image->get_width(); img_x++) {
-      for (int img_y = 0; img_y < image->get_height(); img_y++) {
-        this->draw_pixel_at(x + img_x, y + img_y, image->get_color_pixel(img_x, img_y));
+      break;
+    case IMAGE_TYPE_RGB24:
+      for (int img_x = 0; img_x < image->get_width(); img_x++) {
+        for (int img_y = 0; img_y < image->get_height(); img_y++) {
+          this->draw_pixel_at(x + img_x, y + img_y, image->get_color_pixel(img_x, img_y));
+        }
       }
-    }
+      break;
   }
 }
+
 void DisplayBuffer::get_text_bounds(int x, int y, const char *text, Font *font, TextAlign align, int *x1, int *y1,
                                     int *width, int *height) {
   int x_offset, baseline;
@@ -463,15 +465,14 @@ Color Image::get_grayscale_pixel(int x, int y) const {
   if (x < 0 || x >= this->width_ || y < 0 || y >= this->height_)
     return 0;
   const uint32_t pos = (x + y * this->width_);
-  return Color(pgm_read_byte(this->data_start_ + pos) << 24);
+  const uint8_t gray = pgm_read_byte(this->data_start_ + pos);
+  return Color(gray | gray << 8 | gray << 16 | gray << 24);
 }
 int Image::get_width() const { return this->width_; }
 int Image::get_height() const { return this->height_; }
 ImageType Image::get_type() const { return this->type_; }
-Image::Image(const uint8_t *data_start, int width, int height)
-    : width_(width), height_(height), data_start_(data_start) {}
-Image::Image(const uint8_t *data_start, int width, int height, int type)
-    : width_(width), height_(height), type_((ImageType) type), data_start_(data_start) {}
+Image::Image(const uint8_t *data_start, int width, int height, ImageType type)
+    : width_(width), height_(height), type_(type), data_start_(data_start) {}
 
 DisplayPage::DisplayPage(const display_writer_t &writer) : writer_(writer) {}
 void DisplayPage::show() { this->parent_->show_page(this); }
diff --git a/esphome/components/display/display_buffer.h b/esphome/components/display/display_buffer.h
index a8a308538e..e402b4b021 100644
--- a/esphome/components/display/display_buffer.h
+++ b/esphome/components/display/display_buffer.h
@@ -68,7 +68,7 @@ extern const Color COLOR_OFF;
 /// Turn the pixel ON.
 extern const Color COLOR_ON;
 
-enum ImageType { BINARY = 0, GRAYSCALE = 1, RGB = 2 };
+enum ImageType { IMAGE_TYPE_BINARY = 0, IMAGE_TYPE_GRAYSCALE = 1, IMAGE_TYPE_RGB24 = 2 };
 
 enum DisplayRotation {
   DISPLAY_ROTATION_0_DEGREES = 0,
@@ -262,9 +262,15 @@ class DisplayBuffer {
       __attribute__((format(strftime, 5, 0)));
 #endif
 
-  /// Draw the `image` with the top-left corner at [x,y] to the screen.
-  void image(int x, int y, Image *image);
-  void image(int x, int y, Color color, Image *image, bool invert = false);
+  /** Draw the `image` with the top-left corner at [x,y] to the screen.
+   *
+   * @param x The x coordinate of the upper left corner.
+   * @param y The y coordinate of the upper left corner.
+   * @param image The image to draw
+   * @param color_on The color to replace in binary images for the on bits.
+   * @param color_off The color to replace in binary images for the off bits.
+   */
+  void image(int x, int y, Image *image, Color color_on = COLOR_ON, Color color_off = COLOR_OFF);
 
   /** Get the text bounds of the given string.
    *
@@ -381,8 +387,7 @@ class Font {
 
 class Image {
  public:
-  Image(const uint8_t *data_start, int width, int height);
-  Image(const uint8_t *data_start, int width, int height, int type);
+  Image(const uint8_t *data_start, int width, int height, ImageType type);
   bool get_pixel(int x, int y) const;
   Color get_color_pixel(int x, int y) const;
   Color get_grayscale_pixel(int x, int y) const;
@@ -393,7 +398,7 @@ class Image {
  protected:
   int width_;
   int height_;
-  ImageType type_{BINARY};
+  ImageType type_;
   const uint8_t *data_start_;
 };
 
diff --git a/esphome/components/image/__init__.py b/esphome/components/image/__init__.py
index b5c9e29f97..dfe387afd1 100644
--- a/esphome/components/image/__init__.py
+++ b/esphome/components/image/__init__.py
@@ -4,14 +4,20 @@ from esphome import core
 from esphome.components import display, font
 import esphome.config_validation as cv
 import esphome.codegen as cg
-from esphome.const import CONF_FILE, CONF_ID, CONF_RESIZE, CONF_TYPE
+from esphome.const import CONF_FILE, CONF_ID, CONF_TYPE, CONF_RESIZE
 from esphome.core import CORE, HexInt
 _LOGGER = logging.getLogger(__name__)
 
 DEPENDENCIES = ['display']
 MULTI_CONF = True
 
-ImageType = {'binary': 0, 'grayscale': 1, 'rgb': 2}
+
+ImageType = display.display_ns.enum('ImageType')
+IMAGE_TYPE = {
+    'BINARY': ImageType.IMAGE_TYPE_BINARY,
+    'GRAYSCALE': ImageType.IMAGE_TYPE_GRAYSCALE,
+    'RGB24': ImageType.IMAGE_TYPE_RGB24,
+}
 
 Image_ = display.display_ns.class_('Image')
 
@@ -21,7 +27,7 @@ IMAGE_SCHEMA = cv.Schema({
     cv.Required(CONF_ID): cv.declare_id(Image_),
     cv.Required(CONF_FILE): cv.file_,
     cv.Optional(CONF_RESIZE): cv.dimensions,
-    cv.Optional(CONF_TYPE): cv.string,
+    cv.Optional(CONF_TYPE, default='BINARY'): cv.enum(IMAGE_TYPE, upper=True),
     cv.GenerateID(CONF_RAW_DATA_ID): cv.declare_id(cg.uint8),
 })
 
@@ -37,44 +43,40 @@ def to_code(config):
     except Exception as e:
         raise core.EsphomeError(f"Could not load image file {path}: {e}")
 
+    width, height = image.size
+
     if CONF_RESIZE in config:
         image.thumbnail(config[CONF_RESIZE])
-
-    if CONF_TYPE in config:
-        if config[CONF_TYPE].startswith('GRAYSCALE'):
-            width, height = image.size
-            image = image.convert('L', dither=Image.NONE)
-            pixels = list(image.getdata())
-            data = [0 for _ in range(height * width)]
-            pos = 0
-            for pix in pixels:
-                data[pos] = pix
-                pos += 1
-            rhs = [HexInt(x) for x in data]
-            prog_arr = cg.progmem_array(config[CONF_RAW_DATA_ID], rhs)
-            cg.new_Pvariable(config[CONF_ID], prog_arr, width, height, ImageType['grayscale'])
-        elif config[CONF_TYPE].startswith('RGB'):
-            width, height = image.size
-            image = image.convert('RGB')
-            pixels = list(image.getdata())
-            data = [0 for _ in range(height * width * 3)]
-            pos = 0
-            for pix in pixels:
-                data[pos] = pix[0]
-                pos += 1
-                data[pos] = pix[1]
-                pos += 1
-                data[pos] = pix[2]
-                pos += 1
-            rhs = [HexInt(x) for x in data]
-            prog_arr = cg.progmem_array(config[CONF_RAW_DATA_ID], rhs)
-            cg.new_Pvariable(config[CONF_ID], prog_arr, width, height, ImageType['rgb'])
-    else:
-        image = image.convert('1', dither=Image.NONE)
         width, height = image.size
+    else:
         if width > 500 or height > 500:
             _LOGGER.warning("The image you requested is very big. Please consider using"
                             " the resize parameter.")
+
+    if config[CONF_TYPE] == 'GRAYSCALE':
+        image = image.convert('L', dither=Image.NONE)
+        pixels = list(image.getdata())
+        data = [0 for _ in range(height * width)]
+        pos = 0
+        for pix in pixels:
+            data[pos] = pix
+            pos += 1
+
+    elif config[CONF_TYPE] == 'RGB24':
+        image = image.convert('RGB')
+        pixels = list(image.getdata())
+        data = [0 for _ in range(height * width * 3)]
+        pos = 0
+        for pix in pixels:
+            data[pos] = pix[0]
+            pos += 1
+            data[pos] = pix[1]
+            pos += 1
+            data[pos] = pix[2]
+            pos += 1
+
+    elif config[CONF_TYPE] == 'BINARY':
+        image = image.convert('1', dither=Image.NONE)
         width8 = ((width + 7) // 8) * 8
         data = [0 for _ in range(height * width8 // 8)]
         for y in range(height):
@@ -84,6 +86,7 @@ def to_code(config):
                 pos = x + y * width8
                 data[pos // 8] |= 0x80 >> (pos % 8)
 
-        rhs = [HexInt(x) for x in data]
-        prog_arr = cg.progmem_array(config[CONF_RAW_DATA_ID], rhs)
-        cg.new_Pvariable(config[CONF_ID], prog_arr, width, height)
+    rhs = [HexInt(x) for x in data]
+    prog_arr = cg.progmem_array(config[CONF_RAW_DATA_ID], rhs)
+    cg.new_Pvariable(config[CONF_ID], prog_arr, width, height,
+                     IMAGE_TYPE[config[CONF_TYPE]])