diff --git a/esphome/const.py b/esphome/const.py
index 07d0079172..f342609538 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -1,6 +1,6 @@
 """Constants used by esphome."""
 
-__version__ = "2021.9.0-dev"
+__version__ = "2021.10.0-dev"
 
 ESP_PLATFORM_ESP32 = "ESP32"
 ESP_PLATFORM_ESP8266 = "ESP8266"