diff --git a/esphome/components/fan/__init__.py b/esphome/components/fan/__init__.py
index b292aad029..7b159de9a0 100644
--- a/esphome/components/fan/__init__.py
+++ b/esphome/components/fan/__init__.py
@@ -21,7 +21,7 @@ from esphome.const import (
     CONF_ON_PRESET_SET,
     CONF_TRIGGER_ID,
     CONF_DIRECTION,
-    CONF_PRESET,
+    CONF_PRESET_MODE,
     CONF_RESTORE_MODE,
 )
 from esphome.core import CORE, coroutine_with_priority
@@ -245,7 +245,7 @@ async def fan_turn_off_to_code(config, action_id, template_arg, args):
             cv.Optional(CONF_DIRECTION): cv.templatable(
                 cv.enum(FAN_DIRECTION_ENUM, upper=True)
             ),
-            cv.Optional(CONF_PRESET): cv.templatable(cv.string),
+            cv.Optional(CONF_PRESET_MODE): cv.templatable(cv.string),
         }
     ),
 )
@@ -261,8 +261,8 @@ async def fan_turn_on_to_code(config, action_id, template_arg, args):
     if CONF_DIRECTION in config:
         template_ = await cg.templatable(config[CONF_DIRECTION], args, FanDirection)
         cg.add(var.set_direction(template_))
-    if CONF_PRESET in config:
-        template_ = await cg.templatable(config[CONF_PRESET], args, cg.std_string)
+    if CONF_PRESET_MODE in config:
+        template_ = await cg.templatable(config[CONF_PRESET_MODE], args, cg.std_string)
         cg.add(var.set_preset_mode(template_))
     return var
 
diff --git a/esphome/const.py b/esphome/const.py
index c35adc74ee..bbece14c4f 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -615,6 +615,7 @@ CONF_PRESET = "preset"
 CONF_PRESET_BOOST = "preset_boost"
 CONF_PRESET_COMMAND_TOPIC = "preset_command_topic"
 CONF_PRESET_ECO = "preset_eco"
+CONF_PRESET_MODE = "preset_mode"
 CONF_PRESET_MODES = "preset_modes"
 CONF_PRESET_SLEEP = "preset_sleep"
 CONF_PRESET_STATE_TOPIC = "preset_state_topic"
diff --git a/tests/test1.yaml b/tests/test1.yaml
index ef321396ac..b579799b29 100644
--- a/tests/test1.yaml
+++ b/tests/test1.yaml
@@ -4165,14 +4165,14 @@ button:
       then:
         - fan.turn_on:
             id: fan_speed_presets
-            preset: Preset 1
+            preset_mode: Preset 1
   - platform: template
     name: Fan Turn On Action w/ Preset Template
     on_press:
       then:
         - fan.turn_on:
             id: fan_hbridge_presets
-            preset: !lambda 'return "Preset 2";'
+            preset_mode: !lambda 'return "Preset 2";'
 
 ld2410:
   id: my_ld2410