diff --git a/esphome/components/binary_sensor/binary_sensor.h b/esphome/components/binary_sensor/binary_sensor.h
index 62e8031cb5..195badd798 100644
--- a/esphome/components/binary_sensor/binary_sensor.h
+++ b/esphome/components/binary_sensor/binary_sensor.h
@@ -10,7 +10,7 @@ namespace binary_sensor {
 
 #define LOG_BINARY_SENSOR(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     if (!(obj)->get_device_class().empty()) { \
       ESP_LOGCONFIG(TAG, "%s  Device Class: '%s'", prefix, (obj)->get_device_class().c_str()); \
     } \
diff --git a/esphome/components/climate/climate.cpp b/esphome/components/climate/climate.cpp
index 4861e7b8cb..383103b014 100644
--- a/esphome/components/climate/climate.cpp
+++ b/esphome/components/climate/climate.cpp
@@ -9,8 +9,8 @@ void ClimateCall::perform() {
   ESP_LOGD(TAG, "'%s' - Setting", this->parent_->get_name().c_str());
   this->validate_();
   if (this->mode_.has_value()) {
-    const char *mode_s = climate_mode_to_string(*this->mode_);
-    ESP_LOGD(TAG, "  Mode: %s", mode_s);
+    const LogString *mode_s = climate_mode_to_string(*this->mode_);
+    ESP_LOGD(TAG, "  Mode: %s", LOG_STR_ARG(mode_s));
   }
   if (this->custom_fan_mode_.has_value()) {
     this->fan_mode_.reset();
@@ -18,8 +18,8 @@ void ClimateCall::perform() {
   }
   if (this->fan_mode_.has_value()) {
     this->custom_fan_mode_.reset();
-    const char *fan_mode_s = climate_fan_mode_to_string(*this->fan_mode_);
-    ESP_LOGD(TAG, "  Fan: %s", fan_mode_s);
+    const LogString *fan_mode_s = climate_fan_mode_to_string(*this->fan_mode_);
+    ESP_LOGD(TAG, "  Fan: %s", LOG_STR_ARG(fan_mode_s));
   }
   if (this->custom_preset_.has_value()) {
     this->preset_.reset();
@@ -27,12 +27,12 @@ void ClimateCall::perform() {
   }
   if (this->preset_.has_value()) {
     this->custom_preset_.reset();
-    const char *preset_s = climate_preset_to_string(*this->preset_);
-    ESP_LOGD(TAG, "  Preset: %s", preset_s);
+    const LogString *preset_s = climate_preset_to_string(*this->preset_);
+    ESP_LOGD(TAG, "  Preset: %s", LOG_STR_ARG(preset_s));
   }
   if (this->swing_mode_.has_value()) {
-    const char *swing_mode_s = climate_swing_mode_to_string(*this->swing_mode_);
-    ESP_LOGD(TAG, "  Swing: %s", swing_mode_s);
+    const LogString *swing_mode_s = climate_swing_mode_to_string(*this->swing_mode_);
+    ESP_LOGD(TAG, "  Swing: %s", LOG_STR_ARG(swing_mode_s));
   }
   if (this->target_temperature_.has_value()) {
     ESP_LOGD(TAG, "  Target Temperature: %.2f", *this->target_temperature_);
@@ -50,7 +50,7 @@ void ClimateCall::validate_() {
   if (this->mode_.has_value()) {
     auto mode = *this->mode_;
     if (!traits.supports_mode(mode)) {
-      ESP_LOGW(TAG, "  Mode %s is not supported by this device!", climate_mode_to_string(mode));
+      ESP_LOGW(TAG, "  Mode %s is not supported by this device!", LOG_STR_ARG(climate_mode_to_string(mode)));
       this->mode_.reset();
     }
   }
@@ -63,7 +63,8 @@ void ClimateCall::validate_() {
   } else if (this->fan_mode_.has_value()) {
     auto fan_mode = *this->fan_mode_;
     if (!traits.supports_fan_mode(fan_mode)) {
-      ESP_LOGW(TAG, "  Fan Mode %s is not supported by this device!", climate_fan_mode_to_string(fan_mode));
+      ESP_LOGW(TAG, "  Fan Mode %s is not supported by this device!",
+               LOG_STR_ARG(climate_fan_mode_to_string(fan_mode)));
       this->fan_mode_.reset();
     }
   }
@@ -76,14 +77,15 @@ void ClimateCall::validate_() {
   } else if (this->preset_.has_value()) {
     auto preset = *this->preset_;
     if (!traits.supports_preset(preset)) {
-      ESP_LOGW(TAG, "  Preset %s is not supported by this device!", climate_preset_to_string(preset));
+      ESP_LOGW(TAG, "  Preset %s is not supported by this device!", LOG_STR_ARG(climate_preset_to_string(preset)));
       this->preset_.reset();
     }
   }
   if (this->swing_mode_.has_value()) {
     auto swing_mode = *this->swing_mode_;
     if (!traits.supports_swing_mode(swing_mode)) {
-      ESP_LOGW(TAG, "  Swing Mode %s is not supported by this device!", climate_swing_mode_to_string(swing_mode));
+      ESP_LOGW(TAG, "  Swing Mode %s is not supported by this device!",
+               LOG_STR_ARG(climate_swing_mode_to_string(swing_mode)));
       this->swing_mode_.reset();
     }
   }
@@ -373,24 +375,24 @@ void Climate::publish_state() {
   ESP_LOGD(TAG, "'%s' - Sending state:", this->name_.c_str());
   auto traits = this->get_traits();
 
-  ESP_LOGD(TAG, "  Mode: %s", climate_mode_to_string(this->mode));
+  ESP_LOGD(TAG, "  Mode: %s", LOG_STR_ARG(climate_mode_to_string(this->mode)));
   if (traits.get_supports_action()) {
-    ESP_LOGD(TAG, "  Action: %s", climate_action_to_string(this->action));
+    ESP_LOGD(TAG, "  Action: %s", LOG_STR_ARG(climate_action_to_string(this->action)));
   }
   if (traits.get_supports_fan_modes() && this->fan_mode.has_value()) {
-    ESP_LOGD(TAG, "  Fan Mode: %s", climate_fan_mode_to_string(this->fan_mode.value()));
+    ESP_LOGD(TAG, "  Fan Mode: %s", LOG_STR_ARG(climate_fan_mode_to_string(this->fan_mode.value())));
   }
   if (!traits.get_supported_custom_fan_modes().empty() && this->custom_fan_mode.has_value()) {
     ESP_LOGD(TAG, "  Custom Fan Mode: %s", this->custom_fan_mode.value().c_str());
   }
   if (traits.get_supports_presets() && this->preset.has_value()) {
-    ESP_LOGD(TAG, "  Preset: %s", climate_preset_to_string(this->preset.value()));
+    ESP_LOGD(TAG, "  Preset: %s", LOG_STR_ARG(climate_preset_to_string(this->preset.value())));
   }
   if (!traits.get_supported_custom_presets().empty() && this->custom_preset.has_value()) {
     ESP_LOGD(TAG, "  Custom Preset: %s", this->custom_preset.value().c_str());
   }
   if (traits.get_supports_swing_modes()) {
-    ESP_LOGD(TAG, "  Swing Mode: %s", climate_swing_mode_to_string(this->swing_mode));
+    ESP_LOGD(TAG, "  Swing Mode: %s", LOG_STR_ARG(climate_swing_mode_to_string(this->swing_mode)));
   }
   if (traits.get_supports_current_temperature()) {
     ESP_LOGD(TAG, "  Current Temperature: %.2f°C", this->current_temperature);
@@ -534,12 +536,12 @@ void Climate::dump_traits_(const char *tag) {
   if (!traits.get_supported_modes().empty()) {
     ESP_LOGCONFIG(tag, "  [x] Supported modes:");
     for (ClimateMode m : traits.get_supported_modes())
-      ESP_LOGCONFIG(tag, "      - %s", climate_mode_to_string(m));
+      ESP_LOGCONFIG(tag, "      - %s", LOG_STR_ARG(climate_mode_to_string(m)));
   }
   if (!traits.get_supported_fan_modes().empty()) {
     ESP_LOGCONFIG(tag, "  [x] Supported fan modes:");
     for (ClimateFanMode m : traits.get_supported_fan_modes())
-      ESP_LOGCONFIG(tag, "      - %s", climate_fan_mode_to_string(m));
+      ESP_LOGCONFIG(tag, "      - %s", LOG_STR_ARG(climate_fan_mode_to_string(m)));
   }
   if (!traits.get_supported_custom_fan_modes().empty()) {
     ESP_LOGCONFIG(tag, "  [x] Supported custom fan modes:");
@@ -549,7 +551,7 @@ void Climate::dump_traits_(const char *tag) {
   if (!traits.get_supported_presets().empty()) {
     ESP_LOGCONFIG(tag, "  [x] Supported presets:");
     for (ClimatePreset p : traits.get_supported_presets())
-      ESP_LOGCONFIG(tag, "      - %s", climate_preset_to_string(p));
+      ESP_LOGCONFIG(tag, "      - %s", LOG_STR_ARG(climate_preset_to_string(p)));
   }
   if (!traits.get_supported_custom_presets().empty()) {
     ESP_LOGCONFIG(tag, "  [x] Supported custom presets:");
@@ -559,7 +561,7 @@ void Climate::dump_traits_(const char *tag) {
   if (!traits.get_supported_swing_modes().empty()) {
     ESP_LOGCONFIG(tag, "  [x] Supported swing modes:");
     for (ClimateSwingMode m : traits.get_supported_swing_modes())
-      ESP_LOGCONFIG(tag, "      - %s", climate_swing_mode_to_string(m));
+      ESP_LOGCONFIG(tag, "      - %s", LOG_STR_ARG(climate_swing_mode_to_string(m)));
   }
 }
 
diff --git a/esphome/components/climate/climate.h b/esphome/components/climate/climate.h
index 46d0fb1d77..418db02485 100644
--- a/esphome/components/climate/climate.h
+++ b/esphome/components/climate/climate.h
@@ -12,7 +12,7 @@ namespace climate {
 
 #define LOG_CLIMATE(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
   }
 
 class Climate;
diff --git a/esphome/components/climate/climate_mode.cpp b/esphome/components/climate/climate_mode.cpp
index 7a626942eb..e46159a750 100644
--- a/esphome/components/climate/climate_mode.cpp
+++ b/esphome/components/climate/climate_mode.cpp
@@ -3,105 +3,105 @@
 namespace esphome {
 namespace climate {
 
-const char *climate_mode_to_string(ClimateMode mode) {
+const LogString *climate_mode_to_string(ClimateMode mode) {
   switch (mode) {
     case CLIMATE_MODE_OFF:
-      return "OFF";
-    case CLIMATE_MODE_AUTO:
-      return "AUTO";
-    case CLIMATE_MODE_COOL:
-      return "COOL";
-    case CLIMATE_MODE_HEAT:
-      return "HEAT";
-    case CLIMATE_MODE_FAN_ONLY:
-      return "FAN_ONLY";
-    case CLIMATE_MODE_DRY:
-      return "DRY";
+      return LOG_STR("OFF");
     case CLIMATE_MODE_HEAT_COOL:
-      return "HEAT_COOL";
+      return LOG_STR("HEAT_COOL");
+    case CLIMATE_MODE_AUTO:
+      return LOG_STR("AUTO");
+    case CLIMATE_MODE_COOL:
+      return LOG_STR("COOL");
+    case CLIMATE_MODE_HEAT:
+      return LOG_STR("HEAT");
+    case CLIMATE_MODE_FAN_ONLY:
+      return LOG_STR("FAN_ONLY");
+    case CLIMATE_MODE_DRY:
+      return LOG_STR("DRY");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
-const char *climate_action_to_string(ClimateAction action) {
+const LogString *climate_action_to_string(ClimateAction action) {
   switch (action) {
     case CLIMATE_ACTION_OFF:
-      return "OFF";
+      return LOG_STR("OFF");
     case CLIMATE_ACTION_COOLING:
-      return "COOLING";
+      return LOG_STR("COOLING");
     case CLIMATE_ACTION_HEATING:
-      return "HEATING";
+      return LOG_STR("HEATING");
     case CLIMATE_ACTION_IDLE:
-      return "IDLE";
+      return LOG_STR("IDLE");
     case CLIMATE_ACTION_DRYING:
-      return "DRYING";
+      return LOG_STR("DRYING");
     case CLIMATE_ACTION_FAN:
-      return "FAN";
+      return LOG_STR("FAN");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
 
-const char *climate_fan_mode_to_string(ClimateFanMode fan_mode) {
+const LogString *climate_fan_mode_to_string(ClimateFanMode fan_mode) {
   switch (fan_mode) {
     case climate::CLIMATE_FAN_ON:
-      return "ON";
+      return LOG_STR("ON");
     case climate::CLIMATE_FAN_OFF:
-      return "OFF";
+      return LOG_STR("OFF");
     case climate::CLIMATE_FAN_AUTO:
-      return "AUTO";
+      return LOG_STR("AUTO");
     case climate::CLIMATE_FAN_LOW:
-      return "LOW";
+      return LOG_STR("LOW");
     case climate::CLIMATE_FAN_MEDIUM:
-      return "MEDIUM";
+      return LOG_STR("MEDIUM");
     case climate::CLIMATE_FAN_HIGH:
-      return "HIGH";
+      return LOG_STR("HIGH");
     case climate::CLIMATE_FAN_MIDDLE:
-      return "MIDDLE";
+      return LOG_STR("MIDDLE");
     case climate::CLIMATE_FAN_FOCUS:
-      return "FOCUS";
+      return LOG_STR("FOCUS");
     case climate::CLIMATE_FAN_DIFFUSE:
-      return "DIFFUSE";
+      return LOG_STR("DIFFUSE");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
 
-const char *climate_swing_mode_to_string(ClimateSwingMode swing_mode) {
+const LogString *climate_swing_mode_to_string(ClimateSwingMode swing_mode) {
   switch (swing_mode) {
     case climate::CLIMATE_SWING_OFF:
-      return "OFF";
+      return LOG_STR("OFF");
     case climate::CLIMATE_SWING_BOTH:
-      return "BOTH";
+      return LOG_STR("BOTH");
     case climate::CLIMATE_SWING_VERTICAL:
-      return "VERTICAL";
+      return LOG_STR("VERTICAL");
     case climate::CLIMATE_SWING_HORIZONTAL:
-      return "HORIZONTAL";
+      return LOG_STR("HORIZONTAL");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
 
-const char *climate_preset_to_string(ClimatePreset preset) {
+const LogString *climate_preset_to_string(ClimatePreset preset) {
   switch (preset) {
     case climate::CLIMATE_PRESET_NONE:
-      return "NONE";
+      return LOG_STR("NONE");
     case climate::CLIMATE_PRESET_HOME:
-      return "HOME";
+      return LOG_STR("HOME");
     case climate::CLIMATE_PRESET_ECO:
-      return "ECO";
+      return LOG_STR("ECO");
     case climate::CLIMATE_PRESET_AWAY:
-      return "AWAY";
+      return LOG_STR("AWAY");
     case climate::CLIMATE_PRESET_BOOST:
-      return "BOOST";
+      return LOG_STR("BOOST");
     case climate::CLIMATE_PRESET_COMFORT:
-      return "COMFORT";
+      return LOG_STR("COMFORT");
     case climate::CLIMATE_PRESET_SLEEP:
-      return "SLEEP";
+      return LOG_STR("SLEEP");
     case climate::CLIMATE_PRESET_ACTIVITY:
-      return "ACTIVITY";
+      return LOG_STR("ACTIVITY");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
 
diff --git a/esphome/components/climate/climate_mode.h b/esphome/components/climate/climate_mode.h
index 476cf5bd84..3e5626919c 100644
--- a/esphome/components/climate/climate_mode.h
+++ b/esphome/components/climate/climate_mode.h
@@ -1,6 +1,7 @@
 #pragma once
 
 #include <cstdint>
+#include "esphome/core/log.h"
 
 namespace esphome {
 namespace climate {
@@ -96,19 +97,19 @@ enum ClimatePreset : uint8_t {
 };
 
 /// Convert the given ClimateMode to a human-readable string.
-const char *climate_mode_to_string(ClimateMode mode);
+const LogString *climate_mode_to_string(ClimateMode mode);
 
 /// Convert the given ClimateAction to a human-readable string.
-const char *climate_action_to_string(ClimateAction action);
+const LogString *climate_action_to_string(ClimateAction action);
 
 /// Convert the given ClimateFanMode to a human-readable string.
-const char *climate_fan_mode_to_string(ClimateFanMode mode);
+const LogString *climate_fan_mode_to_string(ClimateFanMode mode);
 
 /// Convert the given ClimateSwingMode to a human-readable string.
-const char *climate_swing_mode_to_string(ClimateSwingMode mode);
+const LogString *climate_swing_mode_to_string(ClimateSwingMode mode);
 
 /// Convert the given ClimateSwingMode to a human-readable string.
-const char *climate_preset_to_string(ClimatePreset preset);
+const LogString *climate_preset_to_string(ClimatePreset preset);
 
 }  // namespace climate
 }  // namespace esphome
diff --git a/esphome/components/cover/cover.h b/esphome/components/cover/cover.h
index 77a53f11c5..72ec15a459 100644
--- a/esphome/components/cover/cover.h
+++ b/esphome/components/cover/cover.h
@@ -13,7 +13,7 @@ const extern float COVER_CLOSED;
 
 #define LOG_COVER(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     auto traits_ = (obj)->get_traits(); \
     if (traits_.get_is_assumed_state()) { \
       ESP_LOGCONFIG(TAG, "%s  Assumed State: YES", prefix); \
diff --git a/esphome/components/gpio/switch/gpio_switch.cpp b/esphome/components/gpio/switch/gpio_switch.cpp
index 410a3818d6..56e0087eae 100644
--- a/esphome/components/gpio/switch/gpio_switch.cpp
+++ b/esphome/components/gpio/switch/gpio_switch.cpp
@@ -47,28 +47,28 @@ void GPIOSwitch::setup() {
 void GPIOSwitch::dump_config() {
   LOG_SWITCH("", "GPIO Switch", this);
   LOG_PIN("  Pin: ", this->pin_);
-  const char *restore_mode = "";
+  const LogString *restore_mode = LOG_STR("");
   switch (this->restore_mode_) {
     case GPIO_SWITCH_RESTORE_DEFAULT_OFF:
-      restore_mode = "Restore (Defaults to OFF)";
+      restore_mode = LOG_STR("Restore (Defaults to OFF)");
       break;
     case GPIO_SWITCH_RESTORE_DEFAULT_ON:
-      restore_mode = "Restore (Defaults to ON)";
+      restore_mode = LOG_STR("Restore (Defaults to ON)");
       break;
     case GPIO_SWITCH_RESTORE_INVERTED_DEFAULT_ON:
-      restore_mode = "Restore inverted (Defaults to ON)";
+      restore_mode = LOG_STR("Restore inverted (Defaults to ON)");
       break;
     case GPIO_SWITCH_RESTORE_INVERTED_DEFAULT_OFF:
-      restore_mode = "Restore inverted (Defaults to OFF)";
+      restore_mode = LOG_STR("Restore inverted (Defaults to OFF)");
       break;
     case GPIO_SWITCH_ALWAYS_OFF:
-      restore_mode = "Always OFF";
+      restore_mode = LOG_STR("Always OFF");
       break;
     case GPIO_SWITCH_ALWAYS_ON:
-      restore_mode = "Always ON";
+      restore_mode = LOG_STR("Always ON");
       break;
   }
-  ESP_LOGCONFIG(TAG, "  Restore Mode: %s", restore_mode);
+  ESP_LOGCONFIG(TAG, "  Restore Mode: %s", LOG_STR_ARG(restore_mode));
   if (!this->interlock_.empty()) {
     ESP_LOGCONFIG(TAG, "  Interlocks:");
     for (auto *lock : this->interlock_) {
diff --git a/esphome/components/hitachi_ac344/hitachi_ac344.cpp b/esphome/components/hitachi_ac344/hitachi_ac344.cpp
index 1e5bca1396..067ea39d07 100644
--- a/esphome/components/hitachi_ac344/hitachi_ac344.cpp
+++ b/esphome/components/hitachi_ac344/hitachi_ac344.cpp
@@ -165,7 +165,7 @@ void HitachiClimate::transmit_state() {
       set_power_(false);
       break;
     default:
-      ESP_LOGW(TAG, "Unsupported mode: %s", climate_mode_to_string(this->mode));
+      ESP_LOGW(TAG, "Unsupported mode: %s", LOG_STR_ARG(climate_mode_to_string(this->mode)));
   }
 
   set_temp_(static_cast<uint8_t>(this->target_temperature));
diff --git a/esphome/components/hitachi_ac424/hitachi_ac424.cpp b/esphome/components/hitachi_ac424/hitachi_ac424.cpp
index 10b83cbd58..2e5423a37a 100644
--- a/esphome/components/hitachi_ac424/hitachi_ac424.cpp
+++ b/esphome/components/hitachi_ac424/hitachi_ac424.cpp
@@ -166,7 +166,7 @@ void HitachiClimate::transmit_state() {
       set_power_(false);
       break;
     default:
-      ESP_LOGW(TAG, "Unsupported mode: %s", climate_mode_to_string(this->mode));
+      ESP_LOGW(TAG, "Unsupported mode: %s", LOG_STR_ARG(climate_mode_to_string(this->mode)));
   }
 
   set_temp_(static_cast<uint8_t>(this->target_temperature));
diff --git a/esphome/components/light/light_call.cpp b/esphome/components/light/light_call.cpp
index d979b13368..178a78a94c 100644
--- a/esphome/components/light/light_call.cpp
+++ b/esphome/components/light/light_call.cpp
@@ -7,24 +7,24 @@ namespace light {
 
 static const char *const TAG = "light";
 
-static const char *color_mode_to_human(ColorMode color_mode) {
+static const LogString *color_mode_to_human(ColorMode color_mode) {
   if (color_mode == ColorMode::UNKNOWN)
-    return "Unknown";
+    return LOG_STR("Unknown");
   if (color_mode == ColorMode::WHITE)
-    return "White";
+    return LOG_STR("White");
   if (color_mode == ColorMode::COLOR_TEMPERATURE)
-    return "Color temperature";
+    return LOG_STR("Color temperature");
   if (color_mode == ColorMode::COLD_WARM_WHITE)
-    return "Cold/warm white";
+    return LOG_STR("Cold/warm white");
   if (color_mode == ColorMode::RGB)
-    return "RGB";
+    return LOG_STR("RGB");
   if (color_mode == ColorMode::RGB_WHITE)
-    return "RGBW";
+    return LOG_STR("RGBW");
   if (color_mode == ColorMode::RGB_COLD_WARM_WHITE)
-    return "RGB + cold/warm white";
+    return LOG_STR("RGB + cold/warm white");
   if (color_mode == ColorMode::RGB_COLOR_TEMPERATURE)
-    return "RGB + color temperature";
-  return "";
+    return LOG_STR("RGB + color temperature");
+  return LOG_STR("");
 }
 
 void LightCall::perform() {
@@ -37,7 +37,7 @@ void LightCall::perform() {
     // Only print color mode when it's being changed
     ColorMode current_color_mode = this->parent_->remote_values.get_color_mode();
     if (this->color_mode_.value_or(current_color_mode) != current_color_mode) {
-      ESP_LOGD(TAG, "  Color mode: %s", color_mode_to_human(v.get_color_mode()));
+      ESP_LOGD(TAG, "  Color mode: %s", LOG_STR_ARG(color_mode_to_human(v.get_color_mode())));
     }
 
     // Only print state when it's being changed
@@ -135,7 +135,7 @@ LightColorValues LightCall::validate_() {
   // Color mode check
   if (this->color_mode_.has_value() && !traits.supports_color_mode(this->color_mode_.value())) {
     ESP_LOGW(TAG, "'%s' - This light does not support color mode %s!", name,
-             color_mode_to_human(this->color_mode_.value()));
+             LOG_STR_ARG(color_mode_to_human(this->color_mode_.value())));
     this->color_mode_.reset();
   }
 
@@ -206,7 +206,8 @@ LightColorValues LightCall::validate_() {
   if (name_##_.has_value()) { \
     auto val = *name_##_; \
     if (val < (min) || val > (max)) { \
-      ESP_LOGW(TAG, "'%s' - %s value %.2f is out of range [%.1f - %.1f]!", name, upper_name, val, (min), (max)); \
+      ESP_LOGW(TAG, "'%s' - %s value %.2f is out of range [%.1f - %.1f]!", name, LOG_STR_LITERAL(upper_name), val, \
+               (min), (max)); \
       name_##_ = clamp(val, (min), (max)); \
     } \
   }
@@ -387,7 +388,7 @@ ColorMode LightCall::compute_color_mode_() {
   // Don't change if the current mode is suitable.
   if (suitable_modes.count(current_mode) > 0) {
     ESP_LOGI(TAG, "'%s' - Keeping current color mode %s for call without color mode.",
-             this->parent_->get_name().c_str(), color_mode_to_human(current_mode));
+             this->parent_->get_name().c_str(), LOG_STR_ARG(color_mode_to_human(current_mode)));
     return current_mode;
   }
 
@@ -397,7 +398,7 @@ ColorMode LightCall::compute_color_mode_() {
       continue;
 
     ESP_LOGI(TAG, "'%s' - Using color mode %s for call without color mode.", this->parent_->get_name().c_str(),
-             color_mode_to_human(mode));
+             LOG_STR_ARG(color_mode_to_human(mode)));
     return mode;
   }
 
@@ -405,7 +406,7 @@ ColorMode LightCall::compute_color_mode_() {
   // out whatever we don't support.
   auto color_mode = current_mode != ColorMode::UNKNOWN ? current_mode : *supported_modes.begin();
   ESP_LOGW(TAG, "'%s' - No color mode suitable for this call supported, defaulting to %s!",
-           this->parent_->get_name().c_str(), color_mode_to_human(color_mode));
+           this->parent_->get_name().c_str(), LOG_STR_ARG(color_mode_to_human(color_mode)));
   return color_mode;
 }
 std::set<ColorMode> LightCall::get_suitable_color_modes_() {
diff --git a/esphome/components/mqtt/mqtt_client.cpp b/esphome/components/mqtt/mqtt_client.cpp
index be2176df09..129597cc00 100644
--- a/esphome/components/mqtt/mqtt_client.cpp
+++ b/esphome/components/mqtt/mqtt_client.cpp
@@ -221,40 +221,40 @@ void MQTTClientComponent::check_connected() {
 
 void MQTTClientComponent::loop() {
   if (this->disconnect_reason_.has_value()) {
-    const char *reason_s = nullptr;
+    const LogString *reason_s;
     switch (*this->disconnect_reason_) {
       case AsyncMqttClientDisconnectReason::TCP_DISCONNECTED:
-        reason_s = "TCP disconnected";
+        reason_s = LOG_STR("TCP disconnected");
         break;
       case AsyncMqttClientDisconnectReason::MQTT_UNACCEPTABLE_PROTOCOL_VERSION:
-        reason_s = "Unacceptable Protocol Version";
+        reason_s = LOG_STR("Unacceptable Protocol Version");
         break;
       case AsyncMqttClientDisconnectReason::MQTT_IDENTIFIER_REJECTED:
-        reason_s = "Identifier Rejected";
+        reason_s = LOG_STR("Identifier Rejected");
         break;
       case AsyncMqttClientDisconnectReason::MQTT_SERVER_UNAVAILABLE:
-        reason_s = "Server Unavailable";
+        reason_s = LOG_STR("Server Unavailable");
         break;
       case AsyncMqttClientDisconnectReason::MQTT_MALFORMED_CREDENTIALS:
-        reason_s = "Malformed Credentials";
+        reason_s = LOG_STR("Malformed Credentials");
         break;
       case AsyncMqttClientDisconnectReason::MQTT_NOT_AUTHORIZED:
-        reason_s = "Not Authorized";
+        reason_s = LOG_STR("Not Authorized");
         break;
       case AsyncMqttClientDisconnectReason::ESP8266_NOT_ENOUGH_SPACE:
-        reason_s = "Not Enough Space";
+        reason_s = LOG_STR("Not Enough Space");
         break;
       case AsyncMqttClientDisconnectReason::TLS_BAD_FINGERPRINT:
-        reason_s = "TLS Bad Fingerprint";
+        reason_s = LOG_STR("TLS Bad Fingerprint");
         break;
       default:
-        reason_s = "Unknown";
+        reason_s = LOG_STR("Unknown");
         break;
     }
     if (!network_is_connected()) {
-      reason_s = "WiFi disconnected";
+      reason_s = LOG_STR("WiFi disconnected");
     }
-    ESP_LOGW(TAG, "MQTT Disconnected: %s.", reason_s);
+    ESP_LOGW(TAG, "MQTT Disconnected: %s.", LOG_STR_ARG(reason_s));
     this->disconnect_reason_.reset();
   }
 
diff --git a/esphome/components/number/number.h b/esphome/components/number/number.h
index e32b53187b..945f174510 100644
--- a/esphome/components/number/number.h
+++ b/esphome/components/number/number.h
@@ -8,7 +8,7 @@ namespace number {
 
 #define LOG_NUMBER(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     if (!(obj)->traits.get_icon().empty()) { \
       ESP_LOGCONFIG(TAG, "%s  Icon: '%s'", prefix, (obj)->traits.get_icon().c_str()); \
     } \
diff --git a/esphome/components/select/select.h b/esphome/components/select/select.h
index 414a8daabb..0dec74b627 100644
--- a/esphome/components/select/select.h
+++ b/esphome/components/select/select.h
@@ -10,7 +10,7 @@ namespace select {
 
 #define LOG_SELECT(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     if (!(obj)->traits.get_icon().empty()) { \
       ESP_LOGCONFIG(TAG, "%s  Icon: '%s'", prefix, (obj)->traits.get_icon().c_str()); \
     } \
diff --git a/esphome/components/sensor/sensor.cpp b/esphome/components/sensor/sensor.cpp
index 1dbc1c901a..34f72a4508 100644
--- a/esphome/components/sensor/sensor.cpp
+++ b/esphome/components/sensor/sensor.cpp
@@ -6,15 +6,15 @@ namespace sensor {
 
 static const char *const TAG = "sensor";
 
-const char *state_class_to_string(StateClass state_class) {
+const LogString *state_class_to_string(StateClass state_class) {
   switch (state_class) {
     case STATE_CLASS_MEASUREMENT:
-      return "measurement";
+      return LOG_STR("measurement");
     case STATE_CLASS_TOTAL_INCREASING:
-      return "total_increasing";
+      return LOG_STR("total_increasing");
     case STATE_CLASS_NONE:
     default:
-      return "";
+      return LOG_STR("");
   }
 }
 
diff --git a/esphome/components/sensor/sensor.h b/esphome/components/sensor/sensor.h
index 34b8b26a54..6322c12027 100644
--- a/esphome/components/sensor/sensor.h
+++ b/esphome/components/sensor/sensor.h
@@ -1,5 +1,6 @@
 #pragma once
 
+#include "esphome/core/log.h"
 #include "esphome/core/component.h"
 #include "esphome/core/helpers.h"
 #include "esphome/components/sensor/filter.h"
@@ -9,11 +10,11 @@ namespace sensor {
 
 #define LOG_SENSOR(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     if (!(obj)->get_device_class().empty()) { \
       ESP_LOGCONFIG(TAG, "%s  Device Class: '%s'", prefix, (obj)->get_device_class().c_str()); \
     } \
-    ESP_LOGCONFIG(TAG, "%s  State Class: '%s'", prefix, state_class_to_string((obj)->state_class)); \
+    ESP_LOGCONFIG(TAG, "%s  State Class: '%s'", prefix, LOG_STR_ARG(state_class_to_string((obj)->state_class))); \
     ESP_LOGCONFIG(TAG, "%s  Unit of Measurement: '%s'", prefix, (obj)->get_unit_of_measurement().c_str()); \
     ESP_LOGCONFIG(TAG, "%s  Accuracy Decimals: %d", prefix, (obj)->get_accuracy_decimals()); \
     if (!(obj)->get_icon().empty()) { \
@@ -36,7 +37,7 @@ enum StateClass : uint8_t {
   STATE_CLASS_TOTAL_INCREASING = 2,
 };
 
-const char *state_class_to_string(StateClass state_class);
+const LogString *state_class_to_string(StateClass state_class);
 
 /** Base-class for all sensors.
  *
diff --git a/esphome/components/switch/switch.h b/esphome/components/switch/switch.h
index 966119a29f..8cfae3b6f8 100644
--- a/esphome/components/switch/switch.h
+++ b/esphome/components/switch/switch.h
@@ -9,7 +9,7 @@ namespace switch_ {
 
 #define LOG_SWITCH(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     if (!(obj)->get_icon().empty()) { \
       ESP_LOGCONFIG(TAG, "%s  Icon: '%s'", prefix, (obj)->get_icon().c_str()); \
     } \
diff --git a/esphome/components/text_sensor/text_sensor.h b/esphome/components/text_sensor/text_sensor.h
index 5c6e5be51a..5293f0d216 100644
--- a/esphome/components/text_sensor/text_sensor.h
+++ b/esphome/components/text_sensor/text_sensor.h
@@ -8,7 +8,7 @@ namespace text_sensor {
 
 #define LOG_TEXT_SENSOR(prefix, type, obj) \
   if ((obj) != nullptr) { \
-    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, type, (obj)->get_name().c_str()); \
+    ESP_LOGCONFIG(TAG, "%s%s '%s'", prefix, LOG_STR_LITERAL(type), (obj)->get_name().c_str()); \
     if (!(obj)->get_icon().empty()) { \
       ESP_LOGCONFIG(TAG, "%s  Icon: '%s'", prefix, (obj)->get_icon().c_str()); \
     } \
diff --git a/esphome/components/uart/uart.cpp b/esphome/components/uart/uart.cpp
index 08e3395a7a..8cc8a47b14 100644
--- a/esphome/components/uart/uart.cpp
+++ b/esphome/components/uart/uart.cpp
@@ -58,21 +58,21 @@ void UARTDevice::check_uart_settings(uint32_t baud_rate, uint8_t stop_bits, UART
              this->parent_->data_bits_);
   }
   if (this->parent_->parity_ != parity) {
-    ESP_LOGE(TAG, "  Invalid parity: Integration requested parity %s but you have %s!", parity_to_str(parity),
-             parity_to_str(this->parent_->parity_));
+    ESP_LOGE(TAG, "  Invalid parity: Integration requested parity %s but you have %s!",
+             LOG_STR_ARG(parity_to_str(parity)), LOG_STR_ARG(parity_to_str(this->parent_->parity_)));
   }
 }
 
-const char *parity_to_str(UARTParityOptions parity) {
+const LogString *parity_to_str(UARTParityOptions parity) {
   switch (parity) {
     case UART_CONFIG_PARITY_NONE:
-      return "NONE";
+      return LOG_STR("NONE");
     case UART_CONFIG_PARITY_EVEN:
-      return "EVEN";
+      return LOG_STR("EVEN");
     case UART_CONFIG_PARITY_ODD:
-      return "ODD";
+      return LOG_STR("ODD");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
 
diff --git a/esphome/components/uart/uart.h b/esphome/components/uart/uart.h
index 8ac00658f4..041cdaecdf 100644
--- a/esphome/components/uart/uart.h
+++ b/esphome/components/uart/uart.h
@@ -4,6 +4,7 @@
 #include <HardwareSerial.h>
 #include "esphome/core/esphal.h"
 #include "esphome/core/component.h"
+#include "esphome/core/log.h"
 
 namespace esphome {
 namespace uart {
@@ -14,7 +15,7 @@ enum UARTParityOptions {
   UART_CONFIG_PARITY_ODD,
 };
 
-const char *parity_to_str(UARTParityOptions parity);
+const LogString *parity_to_str(UARTParityOptions parity);
 
 #ifdef ARDUINO_ARCH_ESP8266
 class ESP8266SoftwareSerial {
diff --git a/esphome/components/uart/uart_esp8266.cpp b/esphome/components/uart/uart_esp8266.cpp
index 5cb625f2ff..bc6b0f72d3 100644
--- a/esphome/components/uart/uart_esp8266.cpp
+++ b/esphome/components/uart/uart_esp8266.cpp
@@ -104,7 +104,7 @@ void UARTComponent::dump_config() {
   }
   ESP_LOGCONFIG(TAG, "  Baud Rate: %u baud", this->baud_rate_);
   ESP_LOGCONFIG(TAG, "  Data Bits: %u", this->data_bits_);
-  ESP_LOGCONFIG(TAG, "  Parity: %s", parity_to_str(this->parity_));
+  ESP_LOGCONFIG(TAG, "  Parity: %s", LOG_STR_ARG(parity_to_str(this->parity_)));
   ESP_LOGCONFIG(TAG, "  Stop bits: %u", this->stop_bits_);
   if (this->hw_serial_ != nullptr) {
     ESP_LOGCONFIG(TAG, "  Using hardware serial interface.");
diff --git a/esphome/components/wifi/wifi_component.cpp b/esphome/components/wifi/wifi_component.cpp
index 50feeb6cad..c5ba9b01af 100644
--- a/esphome/components/wifi/wifi_component.cpp
+++ b/esphome/components/wifi/wifi_component.cpp
@@ -307,7 +307,7 @@ void WiFiComponent::start_connecting(const WiFiAP &ap, bool two) {
   this->action_started_ = millis();
 }
 
-void print_signal_bars(int8_t rssi, char *buf) {
+const LogString *get_signal_bars(int8_t rssi) {
   // LOWER ONE QUARTER BLOCK
   // Unicode: U+2582, UTF-8: E2 96 82
   // LOWER HALF BLOCK
@@ -317,36 +317,36 @@ void print_signal_bars(int8_t rssi, char *buf) {
   // FULL BLOCK
   // Unicode: U+2588, UTF-8: E2 96 88
   if (rssi >= -50) {
-    sprintf(buf, "\033[0;32m"  // green
-                 "\xe2\x96\x82"
-                 "\xe2\x96\x84"
-                 "\xe2\x96\x86"
-                 "\xe2\x96\x88"
-                 "\033[0m");
+    return LOG_STR("\033[0;32m"  // green
+                   "\xe2\x96\x82"
+                   "\xe2\x96\x84"
+                   "\xe2\x96\x86"
+                   "\xe2\x96\x88"
+                   "\033[0m");
   } else if (rssi >= -65) {
-    sprintf(buf, "\033[0;33m"  // yellow
-                 "\xe2\x96\x82"
-                 "\xe2\x96\x84"
-                 "\xe2\x96\x86"
-                 "\033[0;37m"
-                 "\xe2\x96\x88"
-                 "\033[0m");
+    return LOG_STR("\033[0;33m"  // yellow
+                   "\xe2\x96\x82"
+                   "\xe2\x96\x84"
+                   "\xe2\x96\x86"
+                   "\033[0;37m"
+                   "\xe2\x96\x88"
+                   "\033[0m");
   } else if (rssi >= -85) {
-    sprintf(buf, "\033[0;33m"  // yellow
-                 "\xe2\x96\x82"
-                 "\xe2\x96\x84"
-                 "\033[0;37m"
-                 "\xe2\x96\x86"
-                 "\xe2\x96\x88"
-                 "\033[0m");
+    return LOG_STR("\033[0;33m"  // yellow
+                   "\xe2\x96\x82"
+                   "\xe2\x96\x84"
+                   "\033[0;37m"
+                   "\xe2\x96\x86"
+                   "\xe2\x96\x88"
+                   "\033[0m");
   } else {
-    sprintf(buf, "\033[0;31m"  // red
-                 "\xe2\x96\x82"
-                 "\033[0;37m"
-                 "\xe2\x96\x84"
-                 "\xe2\x96\x86"
-                 "\xe2\x96\x88"
-                 "\033[0m");
+    return LOG_STR("\033[0;31m"  // red
+                   "\xe2\x96\x82"
+                   "\033[0;37m"
+                   "\xe2\x96\x84"
+                   "\xe2\x96\x86"
+                   "\xe2\x96\x88"
+                   "\033[0m");
   }
 }
 
@@ -361,10 +361,8 @@ void WiFiComponent::print_connect_params_() {
   ESP_LOGCONFIG(TAG, "  BSSID: " LOG_SECRET("%02X:%02X:%02X:%02X:%02X:%02X"), bssid[0], bssid[1], bssid[2], bssid[3],
                 bssid[4], bssid[5]);
   ESP_LOGCONFIG(TAG, "  Hostname: '%s'", App.get_name().c_str());
-  char signal_bars[50];
   int8_t rssi = WiFi.RSSI();
-  print_signal_bars(rssi, signal_bars);
-  ESP_LOGCONFIG(TAG, "  Signal strength: %d dB %s", rssi, signal_bars);
+  ESP_LOGCONFIG(TAG, "  Signal strength: %d dB %s", rssi, LOG_STR_ARG(get_signal_bars(rssi)));
   if (this->selected_ap_.get_bssid().has_value()) {
     ESP_LOGV(TAG, "  Priority: %.1f", this->get_sta_priority(*this->selected_ap_.get_bssid()));
   }
@@ -433,16 +431,15 @@ void WiFiComponent::check_scanning_finished() {
     char bssid_s[18];
     auto bssid = res.get_bssid();
     sprintf(bssid_s, "%02X:%02X:%02X:%02X:%02X:%02X", bssid[0], bssid[1], bssid[2], bssid[3], bssid[4], bssid[5]);
-    char signal_bars[50];
-    print_signal_bars(res.get_rssi(), signal_bars);
 
     if (res.get_matches()) {
       ESP_LOGI(TAG, "- '%s' %s" LOG_SECRET("(%s) ") "%s", res.get_ssid().c_str(),
-               res.get_is_hidden() ? "(HIDDEN) " : "", bssid_s, signal_bars);
+               res.get_is_hidden() ? "(HIDDEN) " : "", bssid_s, LOG_STR_ARG(get_signal_bars(res.get_rssi())));
       ESP_LOGD(TAG, "    Channel: %u", res.get_channel());
       ESP_LOGD(TAG, "    RSSI: %d dB", res.get_rssi());
     } else {
-      ESP_LOGD(TAG, "- " LOG_SECRET("'%s'") " " LOG_SECRET("(%s) ") "%s", res.get_ssid().c_str(), bssid_s, signal_bars);
+      ESP_LOGD(TAG, "- " LOG_SECRET("'%s'") " " LOG_SECRET("(%s) ") "%s", res.get_ssid().c_str(), bssid_s,
+               LOG_STR_ARG(get_signal_bars(res.get_rssi())));
     }
   }
 
diff --git a/esphome/components/wifi/wifi_component_esp8266.cpp b/esphome/components/wifi/wifi_component_esp8266.cpp
index de529ee3aa..842b44b705 100644
--- a/esphome/components/wifi/wifi_component_esp8266.cpp
+++ b/esphome/components/wifi/wifi_component_esp8266.cpp
@@ -327,20 +327,20 @@ class WiFiMockClass : public ESP8266WiFiGenericClass {
   static void _event_callback(void *event) { ESP8266WiFiGenericClass::_eventCallback(event); }  // NOLINT
 };
 
-const char *get_auth_mode_str(uint8_t mode) {
+const LogString *get_auth_mode_str(uint8_t mode) {
   switch (mode) {
     case AUTH_OPEN:
-      return "OPEN";
+      return LOG_STR("OPEN");
     case AUTH_WEP:
-      return "WEP";
+      return LOG_STR("WEP");
     case AUTH_WPA_PSK:
-      return "WPA PSK";
+      return LOG_STR("WPA PSK");
     case AUTH_WPA2_PSK:
-      return "WPA2 PSK";
+      return LOG_STR("WPA2 PSK");
     case AUTH_WPA_WPA2_PSK:
-      return "WPA/WPA2 PSK";
+      return LOG_STR("WPA/WPA2 PSK");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
 #ifdef ipv4_addr
@@ -358,22 +358,22 @@ std::string format_ip_addr(struct ip_addr ip) {
   return buf;
 }
 #endif
-const char *get_op_mode_str(uint8_t mode) {
+const LogString *get_op_mode_str(uint8_t mode) {
   switch (mode) {
     case WIFI_OFF:
-      return "OFF";
+      return LOG_STR("OFF");
     case WIFI_STA:
-      return "STA";
+      return LOG_STR("STA");
     case WIFI_AP:
-      return "AP";
+      return LOG_STR("AP");
     case WIFI_AP_STA:
-      return "AP+STA";
+      return LOG_STR("AP+STA");
     default:
-      return "UNKNOWN";
+      return LOG_STR("UNKNOWN");
   }
 }
-// Note that this method returns PROGMEM strings, so use LOG_STR_ARG() to access them.
-const char *get_disconnect_reason_str(uint8_t reason) {
+
+const LogString *get_disconnect_reason_str(uint8_t reason) {
   /* If this were one big switch statement, GCC would generate a lookup table for it. However, the values of the
    * REASON_* constants aren't continuous, and GCC will fill in the gap with the default value -- wasting 4 bytes of RAM
    * per entry. As there's ~175 default entries, this wastes 700 bytes of RAM.
@@ -470,8 +470,8 @@ void WiFiComponent::wifi_event_callback(System_Event_t *event) {
     }
     case EVENT_STAMODE_AUTHMODE_CHANGE: {
       auto it = event->event_info.auth_change;
-      ESP_LOGV(TAG, "Event: Changed AuthMode old=%s new=%s", get_auth_mode_str(it.old_mode),
-               get_auth_mode_str(it.new_mode));
+      ESP_LOGV(TAG, "Event: Changed AuthMode old=%s new=%s", LOG_STR_ARG(get_auth_mode_str(it.old_mode)),
+               LOG_STR_ARG(get_auth_mode_str(it.new_mode)));
       // Mitigate CVE-2020-12638
       // https://lbsfilm.at/blog/wpa2-authenticationmode-downgrade-in-espressif-microprocessors
       if (it.old_mode != AUTH_OPEN && it.new_mode == AUTH_OPEN) {
@@ -511,8 +511,8 @@ void WiFiComponent::wifi_event_callback(System_Event_t *event) {
 #if ARDUINO_VERSION_CODE >= VERSION_CODE(2, 4, 0)
     case EVENT_OPMODE_CHANGED: {
       auto it = event->event_info.opmode_changed;
-      ESP_LOGV(TAG, "Event: Changed Mode old=%s new=%s", get_op_mode_str(it.old_opmode),
-               get_op_mode_str(it.new_opmode));
+      ESP_LOGV(TAG, "Event: Changed Mode old=%s new=%s", LOG_STR_ARG(get_op_mode_str(it.old_opmode)),
+               LOG_STR_ARG(get_op_mode_str(it.new_opmode)));
       break;
     }
     case EVENT_SOFTAPMODE_DISTRIBUTE_STA_IP: {
diff --git a/esphome/core/esphal.cpp b/esphome/core/esphal.cpp
index 7851ba01b6..8fb1dd86c5 100644
--- a/esphome/core/esphal.cpp
+++ b/esphome/core/esphal.cpp
@@ -43,81 +43,56 @@ GPIOPin::GPIOPin(uint8_t pin, uint8_t mode, bool inverted)
 {
 }
 
-const char *GPIOPin::get_pin_mode_name() const {
+const LogString *GPIOPin::get_pin_mode_name() const {
   const char *mode_s;
   switch (this->mode_) {
     case INPUT:
-      mode_s = "INPUT";
-      break;
+      return LOG_STR("INPUT");
     case OUTPUT:
-      mode_s = "OUTPUT";
-      break;
+      return LOG_STR("OUTPUT");
     case INPUT_PULLUP:
-      mode_s = "INPUT_PULLUP";
-      break;
+      return LOG_STR("INPUT_PULLUP");
     case OUTPUT_OPEN_DRAIN:
-      mode_s = "OUTPUT_OPEN_DRAIN";
-      break;
+      return LOG_STR("OUTPUT_OPEN_DRAIN");
     case SPECIAL:
-      mode_s = "SPECIAL";
-      break;
+      return LOG_STR("SPECIAL");
     case FUNCTION_1:
-      mode_s = "FUNCTION_1";
-      break;
+      return LOG_STR("FUNCTION_1");
     case FUNCTION_2:
-      mode_s = "FUNCTION_2";
-      break;
+      return LOG_STR("FUNCTION_2");
     case FUNCTION_3:
-      mode_s = "FUNCTION_3";
-      break;
+      return LOG_STR("FUNCTION_3");
     case FUNCTION_4:
-      mode_s = "FUNCTION_4";
-      break;
-
+      return LOG_STR("FUNCTION_4");
 #ifdef ARDUINO_ARCH_ESP32
     case PULLUP:
-      mode_s = "PULLUP";
-      break;
+      return LOG_STR("PULLUP");
     case PULLDOWN:
-      mode_s = "PULLDOWN";
-      break;
+      return LOG_STR("PULLDOWN");
     case INPUT_PULLDOWN:
-      mode_s = "INPUT_PULLDOWN";
-      break;
+      return LOG_STR("INPUT_PULLDOWN");
     case OPEN_DRAIN:
-      mode_s = "OPEN_DRAIN";
-      break;
+      return LOG_STR("OPEN_DRAIN");
     case FUNCTION_5:
-      mode_s = "FUNCTION_5";
-      break;
+      return LOG_STR("FUNCTION_5");
     case FUNCTION_6:
-      mode_s = "FUNCTION_6";
-      break;
+      return LOG_STR("FUNCTION_6");
     case ANALOG:
-      mode_s = "ANALOG";
-      break;
+      return LOG_STR("ANALOG");
 #endif
 #ifdef ARDUINO_ARCH_ESP8266
     case FUNCTION_0:
-      mode_s = "FUNCTION_0";
-      break;
+      return LOG_STR("FUNCTION_0");
     case WAKEUP_PULLUP:
-      mode_s = "WAKEUP_PULLUP";
-      break;
+      return LOG_STR("WAKEUP_PULLUP");
     case WAKEUP_PULLDOWN:
-      mode_s = "WAKEUP_PULLDOWN";
-      break;
+      return LOG_STR("WAKEUP_PULLDOWN");
     case INPUT_PULLDOWN_16:
-      mode_s = "INPUT_PULLDOWN_16";
-      break;
+      return LOG_STR("INPUT_PULLDOWN_16");
 #endif
-
     default:
-      mode_s = "UNKNOWN";
-      break;
+      return LOG_STR("UNKNOWN");
   }
-
-  return mode_s;
 }
 
 unsigned char GPIOPin::get_pin() const { return this->pin_; }
diff --git a/esphome/core/esphal.h b/esphome/core/esphal.h
index 08fbfb09f5..1b92f816b1 100644
--- a/esphome/core/esphal.h
+++ b/esphome/core/esphal.h
@@ -25,6 +25,8 @@
 #undef abs
 #endif
 
+#include "esphome/core/log.h"
+
 namespace esphome {
 
 #define LOG_PIN(prefix, pin) \
@@ -32,7 +34,8 @@ namespace esphome {
     ESP_LOGCONFIG(TAG, prefix LOG_PIN_PATTERN, LOG_PIN_ARGS(pin)); \
   }
 #define LOG_PIN_PATTERN "GPIO%u (Mode: %s%s)"
-#define LOG_PIN_ARGS(pin) (pin)->get_pin(), (pin)->get_pin_mode_name(), ((pin)->is_inverted() ? ", INVERTED" : "")
+#define LOG_PIN_ARGS(pin) \
+  (pin)->get_pin(), LOG_STR_ARG((pin)->get_pin_mode_name()), ((pin)->is_inverted() ? ", INVERTED" : "")
 
 /// Copy of GPIOPin that is safe to use from ISRs (with no virtual functions)
 class ISRInternalGPIOPin {
@@ -85,7 +88,7 @@ class GPIOPin {
 
   /// Get the GPIO pin number.
   uint8_t get_pin() const;
-  const char *get_pin_mode_name() const;
+  const LogString *get_pin_mode_name() const;
   /// Get the pinMode of this pin.
   uint8_t get_mode() const;
   /// Return whether this pin shall be treated as inverted. (for example active-low)
diff --git a/esphome/core/log.h b/esphome/core/log.h
index 0b0911c3ac..3c2f1e6999 100644
--- a/esphome/core/log.h
+++ b/esphome/core/log.h
@@ -165,28 +165,37 @@ int esp_idf_log_vprintf_(const char *format, va_list args);  // NOLINT
 #define ONOFF(b) ((b) ? "ON" : "OFF")
 #define TRUEFALSE(b) ((b) ? "TRUE" : "FALSE")
 
-#ifdef USE_STORE_LOG_STR_IN_FLASH
-#define LOG_STR(s) PSTR(s)
+// Helper class that identifies strings that may be stored in flash storage (similar to Arduino's __FlashStringHelper)
+struct LogString;
 
-// From Arduino 2.5 onwards, we can pass a PSTR() to printf(). For previous versions, emulate support
-// by copying the message to a local buffer first. String length is limited to 63 characters.
+#ifdef USE_STORE_LOG_STR_IN_FLASH
+
+#include <pgmspace.h>
+
+#if ARDUINO_VERSION_CODE >= VERSION_CODE(2, 5, 0)
+#define LOG_STR_ARG(s) ((PGM_P)(s))
+#else
+// Pre-Arduino 2.5, we can't pass a PSTR() to printf(). Emulate support by copying the message to a
+// local buffer first. String length is limited to 63 characters.
 // https://github.com/esp8266/Arduino/commit/6280e98b0360f85fdac2b8f10707fffb4f6e6e31
-#include <core_version.h>
-#if defined(ARDUINO_ARCH_ESP8266) && ARDUINO_VERSION_CODE < VERSION_CODE(2, 5, 0)
 #define LOG_STR_ARG(s) \
   ({ \
     char __buf[64]; \
     __buf[63] = '\0'; \
-    strncpy_P(__buf, s, 63); \
+    strncpy_P(__buf, (PGM_P)(s), 63); \
     __buf; \
   })
-#else
-#define LOG_STR_ARG(s) (s)
 #endif
 
-#else
-#define LOG_STR(s) (s)
-#define LOG_STR_ARG(s) (s)
+#define LOG_STR(s) (reinterpret_cast<const LogString *>(PSTR(s)))
+#define LOG_STR_LITERAL(s) LOG_STR_ARG(LOG_STR(s))
+
+#else  // !USE_STORE_LOG_STR_IN_FLASH
+
+#define LOG_STR(s) (reinterpret_cast<const LogString *>(s))
+#define LOG_STR_ARG(s) (reinterpret_cast<const char *>(s))
+#define LOG_STR_LITERAL(s) (s)
+
 #endif
 
 }  // namespace esphome