diff --git a/esphome/__main__.py b/esphome/__main__.py
index 79488e9b55..200ab2d7d7 100644
--- a/esphome/__main__.py
+++ b/esphome/__main__.py
@@ -235,6 +235,9 @@ def setup_log(debug=False, quiet=False):
     logging.getLogger('urllib3').setLevel(logging.WARNING)
 
     try:
+        import colorama
+        colorama.init(strip=True)
+
         from colorlog import ColoredFormatter
         logging.getLogger().handlers[0].setFormatter(ColoredFormatter(
             colorfmt,
diff --git a/requirements.txt b/requirements.txt
index 39672b6e45..687382462e 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -1,6 +1,7 @@
 voluptuous==0.12.0
 PyYAML==5.3.1
 paho-mqtt==1.5.1
+colorama==0.4.4
 colorlog==4.6.2
 tornado==6.0.4
 protobuf==3.13.0