diff --git a/esphome/components/api/api_connection.cpp b/esphome/components/api/api_connection.cpp
index b998ef5929..81f2465b74 100644
--- a/esphome/components/api/api_connection.cpp
+++ b/esphome/components/api/api_connection.cpp
@@ -23,7 +23,7 @@ static const char *const TAG = "api.connection";
 static const int ESP32_CAMERA_STOP_STREAM = 5000;
 
 APIConnection::APIConnection(std::unique_ptr<socket::Socket> sock, APIServer *parent)
-    : parent_(parent), initial_state_iterator_(parent, this), list_entities_iterator_(parent, this) {
+    : parent_(parent), initial_state_iterator_(this), list_entities_iterator_(this) {
   this->proto_write_buffer_.reserve(64);
 
 #if defined(USE_API_PLAINTEXT)
diff --git a/esphome/components/api/api_server.h b/esphome/components/api/api_server.h
index 3214da5b3d..fdc46922ad 100644
--- a/esphome/components/api/api_server.h
+++ b/esphome/components/api/api_server.h
@@ -7,7 +7,6 @@
 #include "esphome/components/socket/socket.h"
 #include "api_pb2.h"
 #include "api_pb2_service.h"
-#include "util.h"
 #include "list_entities.h"
 #include "subscribe_state.h"
 #include "user_services.h"
diff --git a/esphome/components/api/list_entities.cpp b/esphome/components/api/list_entities.cpp
index fb0dfa3d05..9f55fda617 100644
--- a/esphome/components/api/list_entities.cpp
+++ b/esphome/components/api/list_entities.cpp
@@ -40,8 +40,7 @@ bool ListEntitiesIterator::on_lock(lock::Lock *a_lock) { return this->client_->s
 #endif
 
 bool ListEntitiesIterator::on_end() { return this->client_->send_list_info_done(); }
-ListEntitiesIterator::ListEntitiesIterator(APIServer *server, APIConnection *client)
-    : ComponentIterator(server), client_(client) {}
+ListEntitiesIterator::ListEntitiesIterator(APIConnection *client) : client_(client) {}
 bool ListEntitiesIterator::on_service(UserServiceDescriptor *service) {
   auto resp = service->encode_list_service_response();
   return this->client_->send_list_entities_services_response(resp);
diff --git a/esphome/components/api/list_entities.h b/esphome/components/api/list_entities.h
index bfceb39ebf..51c343eb03 100644
--- a/esphome/components/api/list_entities.h
+++ b/esphome/components/api/list_entities.h
@@ -1,8 +1,8 @@
 #pragma once
 
 #include "esphome/core/component.h"
+#include "esphome/core/component_iterator.h"
 #include "esphome/core/defines.h"
-#include "util.h"
 
 namespace esphome {
 namespace api {
@@ -11,7 +11,7 @@ class APIConnection;
 
 class ListEntitiesIterator : public ComponentIterator {
  public:
-  ListEntitiesIterator(APIServer *server, APIConnection *client);
+  ListEntitiesIterator(APIConnection *client);
 #ifdef USE_BINARY_SENSOR
   bool on_binary_sensor(binary_sensor::BinarySensor *binary_sensor) override;
 #endif
@@ -60,5 +60,3 @@ class ListEntitiesIterator : public ComponentIterator {
 
 }  // namespace api
 }  // namespace esphome
-
-#include "api_server.h"
diff --git a/esphome/components/api/proto.cpp b/esphome/components/api/proto.cpp
index 0ba277d90a..ca7a4c0887 100644
--- a/esphome/components/api/proto.cpp
+++ b/esphome/components/api/proto.cpp
@@ -1,5 +1,4 @@
 #include "proto.h"
-#include "util.h"
 #include "esphome/core/log.h"
 
 namespace esphome {
diff --git a/esphome/components/api/subscribe_state.cpp b/esphome/components/api/subscribe_state.cpp
index 10416ecc5c..ba277502c8 100644
--- a/esphome/components/api/subscribe_state.cpp
+++ b/esphome/components/api/subscribe_state.cpp
@@ -50,8 +50,7 @@ bool InitialStateIterator::on_select(select::Select *select) {
 #ifdef USE_LOCK
 bool InitialStateIterator::on_lock(lock::Lock *a_lock) { return this->client_->send_lock_state(a_lock, a_lock->state); }
 #endif
-InitialStateIterator::InitialStateIterator(APIServer *server, APIConnection *client)
-    : ComponentIterator(server), client_(client) {}
+InitialStateIterator::InitialStateIterator(APIConnection *client) : client_(client) {}
 
 }  // namespace api
 }  // namespace esphome
diff --git a/esphome/components/api/subscribe_state.h b/esphome/components/api/subscribe_state.h
index caea013f84..515e1a2d07 100644
--- a/esphome/components/api/subscribe_state.h
+++ b/esphome/components/api/subscribe_state.h
@@ -1,9 +1,9 @@
 #pragma once
 
 #include "esphome/core/component.h"
+#include "esphome/core/component_iterator.h"
 #include "esphome/core/controller.h"
 #include "esphome/core/defines.h"
-#include "util.h"
 
 namespace esphome {
 namespace api {
@@ -12,7 +12,7 @@ class APIConnection;
 
 class InitialStateIterator : public ComponentIterator {
  public:
-  InitialStateIterator(APIServer *server, APIConnection *client);
+  InitialStateIterator(APIConnection *client);
 #ifdef USE_BINARY_SENSOR
   bool on_binary_sensor(binary_sensor::BinarySensor *binary_sensor) override;
 #endif
@@ -55,5 +55,3 @@ class InitialStateIterator : public ComponentIterator {
 
 }  // namespace api
 }  // namespace esphome
-
-#include "api_server.h"
diff --git a/esphome/components/dallas/esp_one_wire.cpp b/esphome/components/dallas/esp_one_wire.cpp
index 885846e5e5..5bd0f42855 100644
--- a/esphome/components/dallas/esp_one_wire.cpp
+++ b/esphome/components/dallas/esp_one_wire.cpp
@@ -142,7 +142,6 @@ void IRAM_ATTR ESPOneWire::select(uint64_t address) {
 void IRAM_ATTR ESPOneWire::reset_search() {
   this->last_discrepancy_ = 0;
   this->last_device_flag_ = false;
-  this->last_family_discrepancy_ = 0;
   this->rom_number_ = 0;
 }
 uint64_t IRAM_ATTR ESPOneWire::search() {
@@ -195,9 +194,6 @@ uint64_t IRAM_ATTR ESPOneWire::search() {
 
         if (!branch) {
           last_zero = id_bit_number;
-          if (last_zero < 9) {
-            this->last_discrepancy_ = last_zero;
-          }
         }
       }
 
diff --git a/esphome/components/dallas/esp_one_wire.h b/esphome/components/dallas/esp_one_wire.h
index ef6f079f02..7544a6fe98 100644
--- a/esphome/components/dallas/esp_one_wire.h
+++ b/esphome/components/dallas/esp_one_wire.h
@@ -60,7 +60,6 @@ class ESPOneWire {
 
   ISRInternalGPIOPin pin_;
   uint8_t last_discrepancy_{0};
-  uint8_t last_family_discrepancy_{0};
   bool last_device_flag_{false};
   uint64_t rom_number_{0};
 };
diff --git a/esphome/components/json/json_util.cpp b/esphome/components/json/json_util.cpp
index 9acba76597..2070b312e8 100644
--- a/esphome/components/json/json_util.cpp
+++ b/esphome/components/json/json_util.cpp
@@ -16,16 +16,24 @@ static const char *const TAG = "json";
 static std::vector<char> global_json_build_buffer;  // NOLINT
 
 std::string build_json(const json_build_t &f) {
-  // Here we are allocating as much heap memory as available minus 2kb to be safe
+  // Here we are allocating up to 5kb of memory,
+  // with the heap size minus 2kb to be safe if less than 5kb
   // as we can not have a true dynamic sized document.
   // The excess memory is freed below with `shrinkToFit()`
 #ifdef USE_ESP8266
-  const size_t free_heap = ESP.getMaxFreeBlockSize() - 2048;  // NOLINT(readability-static-accessed-through-instance)
+  const size_t free_heap = ESP.getMaxFreeBlockSize();  // NOLINT(readability-static-accessed-through-instance)
 #elif defined(USE_ESP32)
-  const size_t free_heap = heap_caps_get_largest_free_block(MALLOC_CAP_INTERNAL) - 2048;
+  const size_t free_heap = heap_caps_get_largest_free_block(MALLOC_CAP_INTERNAL);
 #endif
 
-  DynamicJsonDocument json_document(free_heap);
+  const size_t request_size = std::min(free_heap - 2048, (size_t) 5120);
+
+  DynamicJsonDocument json_document(request_size);
+  if (json_document.memoryPool().buffer() == nullptr) {
+    ESP_LOGE(TAG, "Could not allocate memory for JSON document! Requested %u bytes, largest free heap block: %u bytes",
+             request_size, free_heap);
+    return "{}";
+  }
   JsonObject root = json_document.to<JsonObject>();
   f(root);
   json_document.shrinkToFit();
@@ -36,27 +44,45 @@ std::string build_json(const json_build_t &f) {
 }
 
 void parse_json(const std::string &data, const json_parse_t &f) {
-  // Here we are allocating as much heap memory as available minus 2kb to be safe
+  // Here we are allocating 1.5 times the data size,
+  // with the heap size minus 2kb to be safe if less than that
   // as we can not have a true dynamic sized document.
   // The excess memory is freed below with `shrinkToFit()`
 #ifdef USE_ESP8266
-  const size_t free_heap = ESP.getMaxFreeBlockSize() - 2048;  // NOLINT(readability-static-accessed-through-instance)
+  const size_t free_heap = ESP.getMaxFreeBlockSize();  // NOLINT(readability-static-accessed-through-instance)
 #elif defined(USE_ESP32)
-  const size_t free_heap = heap_caps_get_largest_free_block(MALLOC_CAP_INTERNAL) - 2048;
+  const size_t free_heap = heap_caps_get_largest_free_block(MALLOC_CAP_INTERNAL);
 #endif
+  bool pass = false;
+  do {
+    const size_t request_size = std::min(free_heap - 2048, (size_t)(data.size() * 1.5));
 
-  DynamicJsonDocument json_document(free_heap);
-  DeserializationError err = deserializeJson(json_document, data);
-  json_document.shrinkToFit();
+    DynamicJsonDocument json_document(request_size);
+    if (json_document.memoryPool().buffer() == nullptr) {
+      ESP_LOGE(TAG, "Could not allocate memory for JSON document! Requested %u bytes, free heap: %u", request_size,
+               free_heap);
+      return;
+    }
+    DeserializationError err = deserializeJson(json_document, data);
+    json_document.shrinkToFit();
 
-  JsonObject root = json_document.as<JsonObject>();
+    JsonObject root = json_document.as<JsonObject>();
 
-  if (err) {
-    ESP_LOGW(TAG, "Parsing JSON failed.");
-    return;
-  }
-
-  f(root);
+    if (err == DeserializationError::Ok) {
+      pass = true;
+      f(root);
+    } else if (err == DeserializationError::NoMemory) {
+      if (request_size * 2 >= free_heap) {
+        ESP_LOGE(TAG, "Can not allocate more memory for deserialization. Consider making source string smaller");
+        return;
+      }
+      ESP_LOGW(TAG, "Increasing memory allocation.");
+      continue;
+    } else {
+      ESP_LOGE(TAG, "JSON parse error: %s", err.c_str());
+      return;
+    }
+  } while (!pass);
 }
 
 }  // namespace json
diff --git a/esphome/components/ota/ota_component.cpp b/esphome/components/ota/ota_component.cpp
index 37da3bdc44..3138c495da 100644
--- a/esphome/components/ota/ota_component.cpp
+++ b/esphome/components/ota/ota_component.cpp
@@ -473,6 +473,8 @@ bool OTAComponent::should_enter_safe_mode(uint8_t num_attempts, uint32_t enable_
       App.reboot();
     });
 
+    // Delay here to allow power to stabilise before Wi-Fi/Ethernet is initialised.
+    delay(100);  // NOLINT
     App.setup();
 
     ESP_LOGI(TAG, "Waiting for OTA attempt.");
diff --git a/esphome/components/web_server/list_entities.cpp b/esphome/components/web_server/list_entities.cpp
new file mode 100644
index 0000000000..6f833a5c83
--- /dev/null
+++ b/esphome/components/web_server/list_entities.cpp
@@ -0,0 +1,97 @@
+#ifdef USE_ARDUINO
+
+#include "list_entities.h"
+#include "esphome/core/application.h"
+#include "esphome/core/log.h"
+#include "esphome/core/util.h"
+
+#include "web_server.h"
+
+namespace esphome {
+namespace web_server {
+
+ListEntitiesIterator::ListEntitiesIterator(WebServer *web_server) : web_server_(web_server) {}
+
+#ifdef USE_BINARY_SENSOR
+bool ListEntitiesIterator::on_binary_sensor(binary_sensor::BinarySensor *binary_sensor) {
+  this->web_server_->events_.send(
+      this->web_server_->binary_sensor_json(binary_sensor, binary_sensor->state, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_COVER
+bool ListEntitiesIterator::on_cover(cover::Cover *cover) {
+  this->web_server_->events_.send(this->web_server_->cover_json(cover, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_FAN
+bool ListEntitiesIterator::on_fan(fan::Fan *fan) {
+  this->web_server_->events_.send(this->web_server_->fan_json(fan, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_LIGHT
+bool ListEntitiesIterator::on_light(light::LightState *light) {
+  this->web_server_->events_.send(this->web_server_->light_json(light, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_SENSOR
+bool ListEntitiesIterator::on_sensor(sensor::Sensor *sensor) {
+  this->web_server_->events_.send(this->web_server_->sensor_json(sensor, sensor->state, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_SWITCH
+bool ListEntitiesIterator::on_switch(switch_::Switch *a_switch) {
+  this->web_server_->events_.send(this->web_server_->switch_json(a_switch, a_switch->state, DETAIL_ALL).c_str(),
+                                  "state");
+  return true;
+}
+#endif
+#ifdef USE_BUTTON
+bool ListEntitiesIterator::on_button(button::Button *button) {
+  this->web_server_->events_.send(this->web_server_->button_json(button, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_TEXT_SENSOR
+bool ListEntitiesIterator::on_text_sensor(text_sensor::TextSensor *text_sensor) {
+  this->web_server_->events_.send(
+      this->web_server_->text_sensor_json(text_sensor, text_sensor->state, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+#ifdef USE_LOCK
+bool ListEntitiesIterator::on_lock(lock::Lock *a_lock) {
+  this->web_server_->events_.send(this->web_server_->lock_json(a_lock, a_lock->state, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+
+#ifdef USE_CLIMATE
+bool ListEntitiesIterator::on_climate(climate::Climate *climate) {
+  this->web_server_->events_.send(this->web_server_->climate_json(climate, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+
+#ifdef USE_NUMBER
+bool ListEntitiesIterator::on_number(number::Number *number) {
+  this->web_server_->events_.send(this->web_server_->number_json(number, number->state, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+
+#ifdef USE_SELECT
+bool ListEntitiesIterator::on_select(select::Select *select) {
+  this->web_server_->events_.send(this->web_server_->select_json(select, select->state, DETAIL_ALL).c_str(), "state");
+  return true;
+}
+#endif
+
+}  // namespace web_server
+}  // namespace esphome
+
+#endif  // USE_ARDUINO
diff --git a/esphome/components/web_server/list_entities.h b/esphome/components/web_server/list_entities.h
new file mode 100644
index 0000000000..85868caff8
--- /dev/null
+++ b/esphome/components/web_server/list_entities.h
@@ -0,0 +1,60 @@
+#pragma once
+
+#ifdef USE_ARDUINO
+
+#include "esphome/core/component.h"
+#include "esphome/core/component_iterator.h"
+#include "esphome/core/defines.h"
+namespace esphome {
+namespace web_server {
+
+class WebServer;
+
+class ListEntitiesIterator : public ComponentIterator {
+ public:
+  ListEntitiesIterator(WebServer *web_server);
+#ifdef USE_BINARY_SENSOR
+  bool on_binary_sensor(binary_sensor::BinarySensor *binary_sensor) override;
+#endif
+#ifdef USE_COVER
+  bool on_cover(cover::Cover *cover) override;
+#endif
+#ifdef USE_FAN
+  bool on_fan(fan::Fan *fan) override;
+#endif
+#ifdef USE_LIGHT
+  bool on_light(light::LightState *light) override;
+#endif
+#ifdef USE_SENSOR
+  bool on_sensor(sensor::Sensor *sensor) override;
+#endif
+#ifdef USE_SWITCH
+  bool on_switch(switch_::Switch *a_switch) override;
+#endif
+#ifdef USE_BUTTON
+  bool on_button(button::Button *button) override;
+#endif
+#ifdef USE_TEXT_SENSOR
+  bool on_text_sensor(text_sensor::TextSensor *text_sensor) override;
+#endif
+#ifdef USE_CLIMATE
+  bool on_climate(climate::Climate *climate) override;
+#endif
+#ifdef USE_NUMBER
+  bool on_number(number::Number *number) override;
+#endif
+#ifdef USE_SELECT
+  bool on_select(select::Select *select) override;
+#endif
+#ifdef USE_LOCK
+  bool on_lock(lock::Lock *a_lock) override;
+#endif
+
+ protected:
+  WebServer *web_server_;
+};
+
+}  // namespace web_server
+}  // namespace esphome
+
+#endif  // USE_ARDUINO
diff --git a/esphome/components/web_server/web_server.cpp b/esphome/components/web_server/web_server.cpp
index 278aeab937..0dfd608661 100644
--- a/esphome/components/web_server/web_server.cpp
+++ b/esphome/components/web_server/web_server.cpp
@@ -1,6 +1,7 @@
 #ifdef USE_ARDUINO
 
 #include "web_server.h"
+
 #include "esphome/core/log.h"
 #include "esphome/core/application.h"
 #include "esphome/core/entity_base.h"
@@ -17,7 +18,7 @@
 #endif
 
 #ifdef USE_LOGGER
-#include <esphome/components/logger/logger.h>
+#include "esphome/components/logger/logger.h"
 #endif
 
 #ifdef USE_FAN
@@ -106,87 +107,7 @@ void WebServer::setup() {
                  }).c_str(),
                  "ping", millis(), 30000);
 
-#ifdef USE_SENSOR
-    for (auto *obj : App.get_sensors()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->sensor_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_SWITCH
-    for (auto *obj : App.get_switches()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->switch_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_BUTTON
-    for (auto *obj : App.get_buttons())
-      client->send(this->button_json(obj, DETAIL_ALL).c_str(), "state");
-#endif
-
-#ifdef USE_BINARY_SENSOR
-    for (auto *obj : App.get_binary_sensors()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->binary_sensor_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_FAN
-    for (auto *obj : App.get_fans()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->fan_json(obj, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_LIGHT
-    for (auto *obj : App.get_lights()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->light_json(obj, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_TEXT_SENSOR
-    for (auto *obj : App.get_text_sensors()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->text_sensor_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_COVER
-    for (auto *obj : App.get_covers()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->cover_json(obj, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_NUMBER
-    for (auto *obj : App.get_numbers()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->number_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_SELECT
-    for (auto *obj : App.get_selects()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->select_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_CLIMATE
-    for (auto *obj : App.get_climates()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->climate_json(obj, DETAIL_ALL).c_str(), "state");
-    }
-#endif
-
-#ifdef USE_LOCK
-    for (auto *obj : App.get_locks()) {
-      if (this->include_internal_ || !obj->is_internal())
-        client->send(this->lock_json(obj, obj->state, DETAIL_ALL).c_str(), "state");
-    }
-#endif
+    this->entities_iterator_.begin(this->include_internal_);
   });
 
 #ifdef USE_LOGGER
@@ -203,6 +124,7 @@ void WebServer::setup() {
 
   this->set_interval(10000, [this]() { this->events_.send("", "ping", millis(), 30000); });
 }
+void WebServer::loop() { this->entities_iterator_.advance(); }
 void WebServer::dump_config() {
   ESP_LOGCONFIG(TAG, "Web Server:");
   ESP_LOGCONFIG(TAG, "  Address: %s:%u", network::get_use_address().c_str(), this->base_->get_port());
diff --git a/esphome/components/web_server/web_server.h b/esphome/components/web_server/web_server.h
index 2717997f60..73813ecfa1 100644
--- a/esphome/components/web_server/web_server.h
+++ b/esphome/components/web_server/web_server.h
@@ -2,6 +2,8 @@
 
 #ifdef USE_ARDUINO
 
+#include "list_entities.h"
+
 #include "esphome/components/web_server_base/web_server_base.h"
 #include "esphome/core/component.h"
 #include "esphome/core/controller.h"
@@ -32,7 +34,7 @@ enum JsonDetail { DETAIL_ALL, DETAIL_STATE };
  */
 class WebServer : public Controller, public Component, public AsyncWebHandler {
  public:
-  WebServer(web_server_base::WebServerBase *base) : base_(base) {}
+  WebServer(web_server_base::WebServerBase *base) : base_(base), entities_iterator_(ListEntitiesIterator(this)) {}
 
   /** Set the URL to the CSS <link> that's sent to each client. Defaults to
    * https://esphome.io/_static/webserver-v1.min.css
@@ -76,6 +78,7 @@ class WebServer : public Controller, public Component, public AsyncWebHandler {
   // (In most use cases you won't need these)
   /// Setup the internal web server and register handlers.
   void setup() override;
+  void loop() override;
 
   void dump_config() override;
 
@@ -217,8 +220,10 @@ class WebServer : public Controller, public Component, public AsyncWebHandler {
   bool isRequestHandlerTrivial() override;
 
  protected:
+  friend ListEntitiesIterator;
   web_server_base::WebServerBase *base_;
   AsyncEventSource events_{"/events"};
+  ListEntitiesIterator entities_iterator_;
   const char *css_url_{nullptr};
   const char *css_include_{nullptr};
   const char *js_url_{nullptr};
diff --git a/esphome/const.py b/esphome/const.py
index e9e3809b2c..8bf303db09 100644
--- a/esphome/const.py
+++ b/esphome/const.py
@@ -1,6 +1,6 @@
 """Constants used by esphome."""
 
-__version__ = "2022.3.0"
+__version__ = "2022.3.1"
 
 ALLOWED_NAME_CHARS = "abcdefghijklmnopqrstuvwxyz0123456789-_"
 
diff --git a/esphome/components/api/util.cpp b/esphome/core/component_iterator.cpp
similarity index 80%
rename from esphome/components/api/util.cpp
rename to esphome/core/component_iterator.cpp
index fd55f89f9b..4781607a2d 100644
--- a/esphome/components/api/util.cpp
+++ b/esphome/core/component_iterator.cpp
@@ -1,16 +1,18 @@
-#include "util.h"
-#include "api_server.h"
-#include "user_services.h"
-#include "esphome/core/log.h"
+#include "component_iterator.h"
+
 #include "esphome/core/application.h"
 
-namespace esphome {
-namespace api {
+#ifdef USE_API
+#include "esphome/components/api/api_server.h"
+#include "esphome/components/api/user_services.h"
+#endif
 
-ComponentIterator::ComponentIterator(APIServer *server) : server_(server) {}
-void ComponentIterator::begin() {
+namespace esphome {
+
+void ComponentIterator::begin(bool include_internal) {
   this->state_ = IteratorState::BEGIN;
   this->at_ = 0;
+  this->include_internal_ = include_internal;
 }
 void ComponentIterator::advance() {
   bool advance_platform = false;
@@ -32,7 +34,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *binary_sensor = App.get_binary_sensors()[this->at_];
-        if (binary_sensor->is_internal()) {
+        if (binary_sensor->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -47,7 +49,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *cover = App.get_covers()[this->at_];
-        if (cover->is_internal()) {
+        if (cover->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -62,7 +64,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *fan = App.get_fans()[this->at_];
-        if (fan->is_internal()) {
+        if (fan->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -77,7 +79,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *light = App.get_lights()[this->at_];
-        if (light->is_internal()) {
+        if (light->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -92,7 +94,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *sensor = App.get_sensors()[this->at_];
-        if (sensor->is_internal()) {
+        if (sensor->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -107,7 +109,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *a_switch = App.get_switches()[this->at_];
-        if (a_switch->is_internal()) {
+        if (a_switch->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -122,7 +124,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *button = App.get_buttons()[this->at_];
-        if (button->is_internal()) {
+        if (button->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -137,7 +139,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *text_sensor = App.get_text_sensors()[this->at_];
-        if (text_sensor->is_internal()) {
+        if (text_sensor->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -146,20 +148,22 @@ void ComponentIterator::advance() {
       }
       break;
 #endif
+#ifdef USE_API
     case IteratorState ::SERVICE:
-      if (this->at_ >= this->server_->get_user_services().size()) {
+      if (this->at_ >= api::global_api_server->get_user_services().size()) {
         advance_platform = true;
       } else {
-        auto *service = this->server_->get_user_services()[this->at_];
+        auto *service = api::global_api_server->get_user_services()[this->at_];
         success = this->on_service(service);
       }
       break;
+#endif
 #ifdef USE_ESP32_CAMERA
     case IteratorState::CAMERA:
       if (esp32_camera::global_esp32_camera == nullptr) {
         advance_platform = true;
       } else {
-        if (esp32_camera::global_esp32_camera->is_internal()) {
+        if (esp32_camera::global_esp32_camera->is_internal() && !this->include_internal_) {
           advance_platform = success = true;
           break;
         } else {
@@ -174,7 +178,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *climate = App.get_climates()[this->at_];
-        if (climate->is_internal()) {
+        if (climate->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -189,7 +193,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *number = App.get_numbers()[this->at_];
-        if (number->is_internal()) {
+        if (number->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -204,7 +208,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *select = App.get_selects()[this->at_];
-        if (select->is_internal()) {
+        if (select->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -219,7 +223,7 @@ void ComponentIterator::advance() {
         advance_platform = true;
       } else {
         auto *a_lock = App.get_locks()[this->at_];
-        if (a_lock->is_internal()) {
+        if (a_lock->is_internal() && !this->include_internal_) {
           success = true;
           break;
         } else {
@@ -244,10 +248,10 @@ void ComponentIterator::advance() {
 }
 bool ComponentIterator::on_end() { return true; }
 bool ComponentIterator::on_begin() { return true; }
-bool ComponentIterator::on_service(UserServiceDescriptor *service) { return true; }
+#ifdef USE_API
+bool ComponentIterator::on_service(api::UserServiceDescriptor *service) { return true; }
+#endif
 #ifdef USE_ESP32_CAMERA
 bool ComponentIterator::on_camera(esp32_camera::ESP32Camera *camera) { return true; }
 #endif
-
-}  // namespace api
 }  // namespace esphome
diff --git a/esphome/components/api/util.h b/esphome/core/component_iterator.h
similarity index 91%
rename from esphome/components/api/util.h
rename to esphome/core/component_iterator.h
index 9204b0829e..bd95fe95e1 100644
--- a/esphome/components/api/util.h
+++ b/esphome/core/component_iterator.h
@@ -1,23 +1,24 @@
 #pragma once
 
-#include "esphome/core/helpers.h"
 #include "esphome/core/component.h"
 #include "esphome/core/controller.h"
+#include "esphome/core/helpers.h"
+
 #ifdef USE_ESP32_CAMERA
 #include "esphome/components/esp32_camera/esp32_camera.h"
 #endif
 
 namespace esphome {
-namespace api {
 
-class APIServer;
+#ifdef USE_API
+namespace api {
 class UserServiceDescriptor;
+}  // namespace api
+#endif
 
 class ComponentIterator {
  public:
-  ComponentIterator(APIServer *server);
-
-  void begin();
+  void begin(bool include_internal = false);
   void advance();
   virtual bool on_begin();
 #ifdef USE_BINARY_SENSOR
@@ -44,7 +45,9 @@ class ComponentIterator {
 #ifdef USE_TEXT_SENSOR
   virtual bool on_text_sensor(text_sensor::TextSensor *text_sensor) = 0;
 #endif
-  virtual bool on_service(UserServiceDescriptor *service);
+#ifdef USE_API
+  virtual bool on_service(api::UserServiceDescriptor *service);
+#endif
 #ifdef USE_ESP32_CAMERA
   virtual bool on_camera(esp32_camera::ESP32Camera *camera);
 #endif
@@ -90,7 +93,9 @@ class ComponentIterator {
 #ifdef USE_TEXT_SENSOR
     TEXT_SENSOR,
 #endif
+#ifdef USE_API
     SERVICE,
+#endif
 #ifdef USE_ESP32_CAMERA
     CAMERA,
 #endif
@@ -109,9 +114,7 @@ class ComponentIterator {
     MAX,
   } state_{IteratorState::NONE};
   size_t at_{0};
-
-  APIServer *server_;
+  bool include_internal_{false};
 };
 
-}  // namespace api
 }  // namespace esphome