diff --git a/.travis.yml b/.travis.yml
index 5b1c907..85f7c60 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -23,9 +23,10 @@ matrix:
     - python: 3.8
       env: TOX_ENV=verify-manifest
 
+before_install:
+  - python -m pip install --upgrade virtualenv
+
 install:
-  - pip install --upgrade pip
-  - pip install --upgrade virtualenv
   - pip install tox
   - pip install python-coveralls
 script: