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204 lines
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Markdown
204 lines
9.8 KiB
Markdown
# TRADEMARK GUIDELINES
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This document outlines the policy for allowable uses of trademarks owned by Bitwarden, Inc.
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(“Bitwarden") by other parties.
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Bitwarden owns all Bitwarden-related trademarks, service marks, and logos and the names of
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all Bitwarden® projects are trademarks of Bitwarden.
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The role of trademarks is to provide assurance about the source and quality of the products or
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services with which the trademark is associated. We want to allow members of the Bitwarden
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community to discuss our products and services and to accurately describe their affiliation with
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Bitwarden. Bitwarden has established this Policy to encourage others to make accurate,
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non-confusing use of the Bitwarden trademarks, while also ensuring that those trademarks
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maintain their distinctiveness and strength as reliable indicators of the source and quality of
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Bitwarden products and services. Although some Bitwarden projects may be available under
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free and open licenses, those licenses cover copyright only and do not include any express or
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implied right to use our trademarks. Bitwarden does not allow third parties to use its
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trademarks without a written agreement or express permission. Thus, Bitwarden projects that
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are available under open source licenses may be copied, modified, distributed or sold by third
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parties in accordance with the terms of the applicable open source license, but they cannot be
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branded or marketed with Bitwarden trademarks in the absence of a trademark license.
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While open-source licenses allow modification of copyrighted software and distribution in
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original or modified form, such distribution could be misleading if distributed under the same
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name as the source project. This could cause confusion among consumers of the software as to
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source. The consumers may mistakenly believe they are receiving software that is produced or
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supported by Bitwarden. This Policy describes the circumstances under which you may use our
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trademarks, regardless of the type of license you may have from Bitwarden. In this Policy we
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are not trying to limit the lawful use of our trademarks, but rather describe for you what we
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consider the parameters of lawful use to be. Trademark law can be ambiguous, so we hope to
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provide enough clarity for you to understand whether we will consider your use licensed or
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non-infringing.
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## Our Trademarks
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This Policy covers the following non-exhaustive list of our trademarks:
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1. Our trademarks and service marks (the "Marks"):
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- Bitwarden®
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- 
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2. The unique visual styling of our website and elements used in or otherwise related to
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the products and services we offer (the "Trade Dress"). See our Style Guide for further
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information.
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This Policy encompasses all trademarks and service marks, whether Word Marks, Logos or Trade
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Dress, which are collectively referred to as the "Marks." Some Marks may not be registered, but
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registration is not necessarily required for ownership of trademarks. This Policy covers our
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Marks whether they are registered or not.
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## Universal Considerations for All Uses
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The following guidelines show proper (and improper) use of Marks. Any use of the Marks must
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be licensed and comply with these guidelines. Whenever you use one of the Marks, you must
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always do so in a way that does not mislead anyone, either directly or by omission, about
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exactly what they are getting and from whom. For example, you cannot say you are distributing
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the Bitwarden® software when you're distributing a modified version of it, because people
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would be confused when they are not getting the same features and functionality they would
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get if they downloaded the software directly from us. You also cannot distribute Bitwarden®
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software using the Marks if you do not have a license from us, because that would imply that
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your distribution comes from or is supported by Bitwarden. You cannot use our Marks on your
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website in a way that suggests that your website is an official website or that we endorse your
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website, unless permitted in a written agreement with us. You can, though, say you like the
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Bitwarden® software, say that you participate in the Bitwarden® community, or refer to
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Bitwarden® products and services if these statements are true.
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This fundamental requirement, that it is always clear to people what they are getting and from
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whom, is reflected throughout this Policy. It should also serve as your guide if you are not sure
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about how you are using the Marks.
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## Standards for Use
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All uses of Bitwarden Marks must conform to the following principles:
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1. You may use the Marks only to identify and distinguish Bitwarden products and services.
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Our Marks may not be applied to products or services provided by anyone else.
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2. If you are self-hosting the Bitwarden software or using the Bitwarden software
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on-premise, in each case under a subscription or license agreement with Bitwarden, you
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may use the Bitwarden Marks to describe or reference the password management
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platform or use the Bitwarden login page shown below for your users or organization:
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3. You may not use or register, in whole or in part, the Marks as part of your own
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trademark, service mark, domain name, company name, trade name, product name,
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service name or social media handle/account.
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4. Trademark law does not allow your use of names or trademarks that are too similar to
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ours. You therefore may not use an obvious variation of any of our Marks or any
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phonetic equivalent, foreign language equivalent, takeoff, or abbreviation for a similar or
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compatible product or service. This includes combinations or integrations of all or
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portions of the Marks in a way that the public may think of the use as a new mark (e.g.
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SuperBitwarden, or Bitwarden2.0).
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5. You may not use the Marks in a way that disparages or harms Bitwarden or our products
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or services. You also may not use our Marks in connection with harmful or
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objectionable materials of any sort.
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6. We reserve the right to object to any use of our Marks that we view as non-compliant
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with these Trademark Guidelines or applicable law. By using our brand materials, you
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agree to take all necessary steps to resolve any objections we have. You also
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acknowledge that Bitwarden is the sole owner of Bitwarden Marks and goodwill derived
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from their use accrues only to Bitwarden.
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7. Provided that you have obtained a license from Bitwarden, you can use the word mark in
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books and articles as long as the use does not suggest that we have published, endorse,
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or agree with your work.
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You agree that you will not acquire any rights in the Marks and that any goodwill generated by
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your use of the Marks inures solely to our benefit.
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## Proper Use of the Marks
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Always use the Word Marks in a manner distinguished from surrounding text, with initial capital
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letters, and in the exact form with the correct spelling (neither abbreviated, hyphenated, or
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combined with any other word or words).
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**Correct**
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- Bitwarden®
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**Incorrect**
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- BITWARDEN
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- BitWarden
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- Bitward
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### Use Marks as Proper Adjectives Followed by a Generic Term.
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Trademarks should be used as adjectives followed by a generic modifier, and not as nouns
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or verbs. For example:
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**Correct**
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- The Bitwarden® platform is widely used in many industries.
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- I was able to quickly gain control over my organization's sensitive data with Bitwarden®
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password management software.
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- I use the Bitwarden® application to manage my passwords.
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**Incorrect**
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- Bitwarden® is widely used.
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### Do Not Use Marks in the Possessive Form.
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Because trademarks are not nouns, they should not be used in the possessive form.
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For example:
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**Correct**
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- The Bitwarden® platform safely stores and protects passwords.
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**Incorrect**
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- Bitwarden's platform safely stores and protects passwords.
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### Do Not Use Marks to Suggest Endorsement by Bitwarden.
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**Correct**
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- Our platform was developed using Bitwarden® open source software
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**Incorrect**
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- "Open Bitwarden"
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- XYZ ENTERPRISE 3.4.9 (FREE AND OPEN UNRESTRICTED BITWARDEN ENTERPRISE FORK)
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## Use of Logos
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You may not use our logos unless you have obtained written permission. If you have obtained a
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separate license to use our logos, you may not change any logo except to scale it proportionally.
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This means you may not add decorative elements, change the colors, change the proportions,
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distort it, add elements, or combine it with other logos. The logo may only be used displaying
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the exact colors shown in our Style Guide.
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## Mark Attribution and Notices
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The first or most prominent mention of a Mark on a webpage, document, packaging, or
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documentation should be accompanied by a symbol indicating whether the Mark is a registered
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trademark ("®") or an unregistered trademark ("™"). Also, if you are using our Marks for uses
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for which we are granting a separate license, please put the following notice at the foot of the
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page where you have used the Mark (or, if in a book, on the credits page), on any packaging or
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labeling, and on advertising or marketing materials: "Bitwarden is a trademark or registered
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trademark of Bitwarden, Inc. in the United States and/or other countries."
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## Possible Infringement
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If you are aware of any confusing use or misuse of the Marks in any way, we would appreciate
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you bringing this to our attention. Please contact us at <support@bitwarden.com> so that we can
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investigate it further.
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## Updates
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Bitwarden reserves the right to modify or update this Policy at any time. You should review this
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Policy from time to time so that you will be aware of any modifications or updates as they will
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apply as soon as they are posted on this page.
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## Further Information
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Bitwarden has tried to make this Trademark Policy as comprehensive and understandable as
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possible. If you have any questions about this Policy, please contact us.
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